When people get tired of eating food that is too rich, a fruit basket comes as a relief.
Monroe, NY (PRWEB) December 03, 2013
A quick look into the specific activities of online fruit gift basket retailer Print EZ clarifies that the company has been looking at newer ways to enhance the fruits basket category. While there have been various additions in the coffee and tea category along with the wine selections that are present, the fruit gift section has remained almost the same since launch.
“The holiday season seems the best time to look into the category and give it some newness and appeal,” says Morris Rose, CEP Print EZ. Seasonal fruit combinations are being looked into and the changes are obvious for customers who have been browsing the site. Not only has the company added in seasonal fruits, some gourmet fruit gift baskets have been given a facelift with additional gourmet fruits from tropical regions.
According to an official in the marketing department, “It was high time that the fruit gift basket category was looked into. But the good thing is that the numbers of options that have been added are interesting and unique. The fruit combinations presented have been upgraded and customers can expect to find the freshest fruits being delivered at their doorstep. Not only that, there are also possibilities of customizing the fruit gift that is being sent.”
Some of the additions made to basket have been done based on specific customer feedback. Special baskets for ‘get well soon wishes’ have been created. There are some others that seem to have been designed for better health with a combination of other healthy foods. For some customers that only believe in consuming the healthiest options, organic fruit baskets have also been created. And then there are some that have been created with gourmet chocolates and other indulgent foods to herald the holiday season.
“When the company started looking into the fruit gift section, there was a feeling that we need to go all the way. This is why feedback was sought from customers with regards to the kind of fruits that are preferred and liked. In addition to that Print EZ also sought information with regards to the occasions when fruit baskets were sent. This information was basically put together to create the new product additions that customers see on the site today.”
Print EZ allows customizations on the fruit gift baskets by allowing specific messages on the ribbons used to decorate and parcel the baskets. The message can be anything that the customer desires starting from company logo to seasons greetings and more.
Other changes have been made on the site with an easier navigation and checkout process. Customer can see an ‘add to cart’ tag along each product as it is reviewed. This enables easier addition to the shopping cart. There is an option to specify the number of such products to be bought. In addition to that there is also the option of looking at specific information about the product quickly using the ‘quick info’ tab.
Some industry watchers feel that fruit baskets are not the focus during the holiday season. But Print EZ believes that there is a market for these baskets during the holiday season too. As the marketing manager says, “When people get tired of eating food that is too rich, a fruit basket comes as a relief.”
Get more information about how Print EZ offers and new launches on Food Gifts Baskets at http://www.printez.com/fruit-gift-baskets.html or call the company at 1-888-246-0635.
Print EZ
4 N Main St.
Monroe, NY 10950
(845) 782-5832
