(PRWEB) October 24, 2013
ColinHaller.com is pleased to release a new Dental SEO guide. This guide provides dentists or marketers who have clients that are dentists with a step-by-step plan for marketing a dental practice online.
Colin Haller, the guide's author, put together the guide as a resource to any dentist or office manager looking to handle the digital marketing efforts of their own practice. The guide itself has been broken down into three key sections based on the order of importance: setting up a functional website, taking advantage of Google Places, blogging, and review sites, and finally off-page promotional and link-building activities.
According to Haller, the first step to marketing a dental practice is to set up a functional and well-converting website. Many dentists (and other professionals) misplace their attention by focusing on search engine rankings rather than the performance of their own website. A good website ensures that prospective patients find the information they are looking for and find themselves compelled to schedule an appointment . A well-developed website will also provide potential patients with more entry pages to the practice's website, leading to more traffic.
With an effective website next place, the new guide details the next steps to driving visitors to the business page for a dentist. Rather than focus on traditional SEO, Haller next recommends to focus on Google Places, review sites, and starting and maintaining a blog. According to Haller, a sizable amount of targeted traffic can be realized by dentists from these two sources alone. Good reviews on the top dental review sites along with presence in Google Places is enough to start bringing in a notable number of new patients.
The new guide does say however that dentists involved in more competitive arenas (like cosmetic dentistry or oral surgery) may require off-page SEO activities may be required to draw in the desired number of new patients. The best way for a local dentist to get the online exposure they need for their business to thrive is to get featured a local online paper. In the new guide, Haller states that journalists are typically grateful to have the expert opinion of a high-end professional like a dentist and as a result are more than happy to link back to the dentist's website in exchange for
The full guide can be found at http://www.colinhaller.com/dental-seo-guide/.
ColinHaller.com routinely publishes search engine optimization and digital marketing guides aimed at both digital marketing professionals as well as small business owners looking to improve the online presence and visibility of their prospective businesses. For more information, visit http://www.colinhaller.com.