Now the customers will have a much easier time navigating through the site. There are changes in the checkout process and the method of adding items to the shopping cart has also become more manageable.
Monroe, Ny (PRWEB) December 10, 2013
Based on the customer feedback, coffee gift hamper online retailer Print EZ has made some significant changes to the website. These changes were made slowly over time and there was no specific date when these changes were implemented. However, post the changes, CEO Morris Rose gave a statement saying, “Now the customers will have a much easier time navigating through the site. There are changes in the checkout process and the method of adding items to the shopping cart has also become more manageable.”
The marketing manager provides further details, “The company felt that customers were dropping out during the checkout process. There was also feedback that purchasing multiple items on the site was becoming tedious and time consuming. These are some of the options that were corrected and changed for better convenience of customers.”
Specifically, to enhance the customer experience, the ‘order now’ alongside each of the products simply adds the product to the shopping cart without moving to another page. The customers are also able to mention the number of items that are desired to be purchased. Once in the shopping cart, the products can be removed or increased in number too before moving on to the checkout process.
With these changes, Print EZ expects to get larger share of the business from current customers. Being the holiday season, the company expects that large orders will be placed. The changes and modifications have probably been made keeping this in mind.
“Print EZ also understands that customer may want more assurance when spending larger amounts on the site. This is why there is now a Google Trust Badge that has been displayed prominently on the site for all to see. The badge or Google seal of approval allows customers to feel reassured that their identity and credit card details are secure and safe.”
A large number of products have also been added to the food gifts section. This ensures that each and every customer finds what they are looking for once they start navigating. From premium wine selections for wedding gifts to fruity wine selections for Thanksgiving, Print EZ has thought through every kind of occasion and different kinds of needs. This is why navigation has been made easier by adding yet another feature related to filtering. Customers can now filter products based on the price and the type of recipient. The specific filters added include gifts for him, gifts for her, gifts for office, gifts for executives and employee gifts.
The shopping experience has also been augmented with the addition of personalization options too. Customers can add in a personal message or get the company logo printed on the ribbon used for packaging.
Easier option to add products, quick info tab, flexible shopping cart, added reassurance with Google Trust Badge and more is what Print EZ has to offer customers this holiday season. Not only does this coffee gift retailer provide a relaxing environment by offering great coffee hampers but the company seems to believe in being customer focused even in terms of website navigation and product selection.
Get more information about how Print EZ offers and new launches on Food Gifts Baskets at http://www.printez.com/coffee-tea-gifts.html or call the company at 1-888-246-0635.
4 N Main St.
Monroe, NY 10950