New service: Cancel.My does your cancellations from magazines, newspapers with a click.

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Cancel.My - a new service for ending those long term contracts with companies with a click of your mouse.

You can't cancel everything.. some searches included: “the very difficult relationship with my wife”, or “my mother in law”.

Dutch startup Cancel.My ( helps consumers quickly and easily cancel subscriptions to newspapers, magazines, political parties, insurance companies, mobile operators, and much more. "At least a thousand companies or institutions per country, and we are now opening the 10th country this week", says founder Maarten Roelofs on his already international initiative.

Within a week after opening, the service has already attracted thousands of consumers. The service is very simple: a consumer goes to the site and searches for a company or organization which they want to end the contract or relation with. They're then offered to directly cancel out by letter, phone or email.

The cancellation sites get a lot of traffic through search engines mainly. People find our web pages through popular terms like “cancel + company", or “Unsubscribe from + political party", which are very popular searches.

Today, Maarten Roelofs and his business partner Sandra Hofstede are offering the service in ten countries. Next week the service will cover at least twelve countries. And, by the end of this year, all of Europe and the USA will be serviced by sites like Cancel.My,,,,,, and Cancel.My sends letters and routes phone calls to call-centers, all for free. The consumer pays nothing. "We have a number of business models in mind, but for the next few months the service is free." says Roelofs.

The capital comes from the entrepreneurs themselves and investors from printing company Foprico and telecom expert Leonard Wolters. These angel investors provide relevant technology and knowledge.

A team of fifty volunteers and freelancers graze all target countries. Every relevant entry, including the many suggestions we receive, is researched and entered into the database for immediate availability.

"The principal philosophy behind our service, and that’s why we find so many people helping us, is that consumer trust should be earned, not enforced by small print in contracts. As a company, you have to earn the trust of a consumer all the time. Not only at the time of signing.

  • You can not cancel everything.. some searches included: “the very difficult relationship with my wife”, or “my mother in law”.

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Maarten Roelofs

M. Roelofs
since: 10/2013
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