Washington D.C. (PRWEB) October 26, 2013
The Pharmaceutical Care Management Association (PCMA) today launched a new ad campaign in Alabama – “That's What PBMs Do” – to highlight the core value proposition provided by pharmacy benefit managers (PBMs). Innovative tools used by PBMs lower prescription drug costs for employers, consumers, and public programs, such as Medicare and Medicaid.
“Employers count on PBMs to reduce health care costs and ensure that patients get high quality prescription drug benefits,” said PCMA President and CEO Mark Merritt.
Click here to see the ad: “Who Lowers Pharmacy Costs for Alabama’s Employers? That’s What PBMs Do.” Click here to view the other campaign ads.
In Alabama, research shows that PBMs will save employers $24.7 billion in prescription drug costs over the next decade. PBMs lower prescription drug costs through several innovative strategies, including:
PCMA represents the nation’s pharmacy benefit managers (PBMs), which improve affordability and
quality of care through the use of electronic prescribing (e-prescribing), generic alternatives, mail-service pharmacies, and other innovative tools for 216 million Americans.
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