Palo Alto, CA (PRWEB) October 26, 2013
With thousands of senior marketing executives dispersed across multiple venues in NYC, Advertising Week X utilized SweetSpot-WiFi, a powerful location based mobile technology to deliver real time, event specific information to attendee smartphones. SweetSpot was used in conjunction with the Advertising Week App and digital signage to deliver a high quality, fully interactive experience for show attendees.
SweetSpot installed its location based solution to engage attendees on their smartphones and assist them with on-site show planning and real time information access. SweetSpot eliminated the issues common with strained or weak cellular networks and insured that show related information was readily available to anyone with a smartphone or tablet, even while deep inside the conference facilities.
“I think we achieved the perfect balance of information delivery for our guests”, said Lance Pillersdorf, EVP and co-founder of Advertising Week. “We selected best of breed partners to deliver a high quality experience. Attendees were able to use the Advertising Week App before they arrived to plan what seminars to attend. Once on site they were able to use SweetSpot’s local delivery network to have an equally robust and personalized experience on their smartphones and tablets.
“We were delighted with attendee usage of SweetSpot, said Ryan Ross, CEO. ”We had thousand of attendees interact with both Advertising Week content as well as maximizing exposure for our corporate sponsor, Publicitas, who was equally pleased with their results. ”
“SweetSpot clearly demonstrates the consumer appetite for targeted information, delivered reliably at a local level”, says Bruce Brandfon, Managing Director of Publicitas North America. “We are excited with the possibilities that SweetSpot opens up for location based advertising. On the basis of these results, we are exploring other environments where SweetSpot can be utilized.”
Future Advertising Week events will use a similar approach to insure that attendees have the information they want, when and where they need it.
About SweetSpot-WiFi, Inc.:
SweetSpot™ is a new mobile marketing and advertising solution that uniquely capitalizes on consumer’s strong affinity for their smart devices by delivering rich, localized and highly customized content to engage consumers with your product, business or service.
Simply by opening their web browser while in a SweetSpot Zone, consumers can receive any form of digital content including: News, entertainment, local/social networking, exclusive value offers, interactive product information (including high-resolution video), rewards points, and more; . . . all without having to download an App.
SweetSpot’s patent pending, browser-based platform eliminates the frustrations of a broadband or traditional Wi-Fi experience by delivering fast, uninterrupted content to consumers. SweetSpot is headquartered in Palo Alto, CA, and is engaged with major brands, retailers and agencies in the US, Canada and Europe.
About Advertising Week:
Since its creation in 2004, Advertising Week has drawn hundreds of thousands of participants from around the world to New York City for a week long think-tank comprised of over 200 different distinct programs that focus on the power of advertising and its neighboring industries. Above and beyond celebration, the mission of The Week is to inspire young people to join the craft; focus the industry and public at-large on the social impacts of advertising; address the most important issues facing the industry and shine a bright light on the business and economic influence of the advertising, media and marketing industries. The Week is produced by Stillwell Partners. Stillwell also produces Advertising Week Europe, which returns to London March 31 – April 4, 2014.
Publicitas is a leading advertising marketing company represented globally in more than 20 countries. Publicitas enables advertising clients and agencies to strategically place their multimedia message reaching their target audience through a portfolio of some of the largest quality newspapers, luxury magazines, premium outdoor spaces, TV, radio as well as mobile and digital platforms. Publicitas was founded in 1855 with its headquarter in Zurich, Switzerland and is a company of PubliGroupe. Mediascope Publicitas, Publicitas Publishing, Matrix Media in India & Asia and Adnative in Europe are sister companies of Publicitas. Around the world, Publicitas has approximately 1100 employees. publicitas.com
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