Etymotic Research Debuts ETY•Kids Safe Listening Earphones in Colors

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Kicks Off "Hu’s Hoo & The Zoo" Children’s Book and CD Holiday Giveaway Promotion

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Every kid should have a pair of ETY∙Kids,” said Hu. “I use them on stage as in-ear monitors, I hook them up to my music devices for listening at home and on the road, and I wear my ETYPlugs in loud situations.

In conjunction with the launch of their ETY∙Kids Safe Listening Earphones in new colors, Etymotic Research, makers of high-fidelity personal audio products and a family of hearing health products, has announced the signing of Hu the Owl, lead singer and songwriter of animal band Hu’s Hoo & The Zoo,” as an artist endorser. Under the terms of the deal, Hu will wear ETY∙Kids t-shirts on stage and during press and publicity events. Also, for a limited time during the upcoming holiday season, Etymotic will give free copies of Hu’s Hoo & The Zoo’s debut album and book to those who buy ETY∙Kids earphones.

Hu’s Hoo & The Zoo will release their album and a book chronicling their quest for fame and fortune, on November 16, 2013 during a press event at the Kidding Around toy store in New York City beginning at 11AM. Members of the press and their families are invited to the reading, signing and live performance by musical artists Jon Cobert, featuring Ali Isabella, but must RSVP to Rob Berlinger at rberlinger(at)intunepartners(dot)com to attend and receive complimentary earphones, books and CDs.

“Every kid should have a pair of ETY∙Kids,” said Hu in an official statement. “I use them on stage as in-ear monitors, I hook them up to my music devices for listening at home and on the road, and I wear my ETYPlugs in loud situations. I love music, but there’s no way I’m ending up like that poor guy from The Who…” said Hu. Hu’s Hoo & The Zoo has been hailed as “stars on the rise” by music education magazine In Tune Monthly. Music Alive! magazine said, “Hu’s Hoo & The Zoo are beasts!”

About ETY∙Kids Safe Listening Earphones
ETY•Kids Safe-Listening Earphones are engineered for safe sound output while maintaining Etymotic's exceptional sound quality. By controlling earphone sensitivity, it is not necessary to restrict the volume setting on the player. Sound heard through ETY•Kids earphones will not exceed safe levels. Because ETY•Kids earphones block background noise and provide high-definition sound quality, kids will be able to hear every detail, and won't complain that the volume is too low.

About Hu's Hoo & The Zoo
Hu’s Hoo & The Zoo is a book and 11-song musical CD chronicling an animal band’s quest for fame and fortune. Follow the story of these five singers, their manager, his personal assistant, and their roadie as they join the horde of young musicians navigating the shifting currents of today’s music business.

About Kidding Around
For more than 20 years, Kidding Around has built a business centered around value, quality and great service. This unique family-owned toy store offers merchandise that has been carefully selected by experienced people who know toys and the children who love them. They offer a wide selection of well-made toys, craft kits, games for the family and so much more!

About Etymotic Research
Etymotic is a research, development and manufacturing company that designs high-fidelity personal audio products and hearing wellness solutions to assess, enhance and protect hearing. For over 30 years, innovation and education have been central to Etymotic’s mission. Etymotic is one of the most respected leaders in high-fidelity audio and hearing conservation.

About Jon Cobert
Jon Cobert is a NY-based composer/arranger/pianist/session keyboardist/vocalist. He began his career recording and playing live with John Lennon (you can see him in the movie "Imagine"). He’s played with Bruce Springsteen, Jackson Browne, John Mellencamp, and many more. Jon has worked with Tom Chapin since 1988, recording, touring, writing and arranging, and producing and been nominated for five GRAMMYS as producer.

About Ali Isabella
17 year-old singer-songwriter Ali Isabella has performed at many of NYC’s legendary clubs and headlined a GRAMMY party honoring Quincy Jones and Stevie Wonder. In 2012, she was an opening act for Reba McEntire and Lonestar at Wembley Arena. Last year, Ali was selected for The New Music Seminar’s ‘Artist On The Verge’ - Top 100 Chart. In the U.S., her debut single “New York City Country Girl” reached #14 on the Billboard Hot 100 Singles Sales Chart and was #1 for 4 weeks on the Billboard Country Hot Single Sales charts.

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Dee Bayro

Susan Kornfeld
InTune Partners
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