Trick or Treat: Media Mix Power Offers Five Timely Tips - Why ‘Live Promotional Giveaways’ Help Build Brand Awareness

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If you don’t think giveaways work, ask one of the millions of Halloweeners who knock on doors across America uttering the magical words “Trick or Treat.” Media Mix Power (http://www.MediaMixPower.com) shares five reasons why “Live Promotional Giveaways” help build brand awareness—and why.

One of the biggest benefits of giving prospective clients promotional items is that it is an inexpensive way to build increased brand recognition and more brand awareness.

According to the National Retail Federation (NRF), millions of Americans spend billions of dollars on Halloween so costumed children can get a handful of candy costing pennies. Media Mix Power (http://www.MediaMixPower.com) suggests that’s abundant proof that “Live Promotional Giveaways” work.

The numbers are staggering:

“Americans are expected to spend $2.6 billion on Halloween costumes for adults, children and pets. Total spending—including candy and decorations—is expected to reach $6.9 billion,” the NRF states. (Source: http://www.nrf.com/modules.php?name=Dashboard&id=54)

The give-and-take success of Halloween helps illustrate why businesses should consider Live Promotional Giveaways, according to Media Mix Power (MMP), an awarding-winning, multi-media advertising firm specializing in the creation and integration of print, radio, video and online productions.

“One of the biggest benefits of giving prospective clients promotional items is that it is an inexpensive way to build increased brand recognition and more brand awareness,” explains RaeAnne Meyer, MMP’s Director of Accounts and Sales, adding that, “Brand awareness is critical in building trust with consumers.”

Here are five reasons “Why Live Promotional Giveaways Are a Great Idea”:

Reason #1: “When you give something away as promotion, you are showing people your brand.”

Reason #2: “Live Promotional Giveaways are a great way to build increased visibility for your company or product.”

Reason #3: “Promotional items allow people to associate and recognize a brand.”

Reason #4: “Giveaways leave end-users with a lasting reminder of a company’s brand.”

Reason #5: “Promotional giveaways promote positive feelings toward a brand, which in turn leads to a higher likelihood that people will refer a brand or service.”

“By running a campaign that includes Live Promotional Giveaways, businesses can create a powerful brand awareness that provides mutually beneficial components to all parties involved,” MMP’s Meyer said.

For more information on Media Mix Power’s wide array of advertising options, including Live Promotional Giveaways, call today at (877) 211-7566 or visit http://www.MediaMixPower.com.

ABOUT: Media Mix Power (MMP) is an awarding-winning, multi-platform advertising firm based in Tampa, FL, specializing in print, radio, video and online productions. With experience in the video industry since 1980, MMP has produced commercials for a broad range of outlets, including TV, online, trade show, documentaries and general corporate use—with the goal of getting a maximum return on advertising dollars.

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Alex Clevenger
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