This successful partnership is another milestone for our company in international co-branding success, it will enable us to bring our Honibe Honey Lozenges platform to the large healthy lifestyle market that Finland provides.
Charlottetown, PE, Canada (PRWEB) October 25, 2013
Island Abbey Foods Ltd., a PEI based natural health product and specialty food producer, has announced today a new partnership between their flag ship brand Honibe - Pure Honey Joy® and the Finnish pharmaceutical company Orion Pharma. The partnership will utilize the Honibe® Honey Lozenges™ in a co-branded effort with Orion Pharma to meet the growing consumer demand for natural health alternatives in the Finnish cough and cold market.
“We are thrilled to announce a partnership with Orion, an established and well respected brand that is able to boast over 95 years in the pharmaceutical industry in Finland," stated John Rowe, President of Island Abbey Foods Ltd. “This successful partnership is another milestone for our company in international co-branding success, it will enable us to bring our Honibe Honey Lozenges platform to the large healthy lifestyle market that Finland provides.”
“This collaboration alongside Island Abbey Foods will allow us to meet the growing needs of health products that help relieve cough and cold symptoms through a healthy and safe platform,” stated Jarmo Seppälä, Marketing Director of OTC products at Orion in Finland, “Orion’s Posivil Honey throat tablets produced in cooperation with Honibe are a perfect fit for what our consumers are demanding today.”
This new co-branded partnership will establish the world’s first lozenges made with 100% pure dried honey in the Finnish market for the first time. This partnership will provide consumers an opportunity to utilize the benefits of these product lines within their local market. Orion now has the ability to service the demand from its customers for an all natural and safe delivery method for current cough and cold remedies by way of the Honibe pure dried honey platform technology that Island Abbey Foods possesses.
Honibe Honey Lozenges contain 99.99% pure honey, with a small amount of naturally derived menthol and eucalyptus and no artificial ingredients. Honibe will be marketing both flavors of their Honey Lozenges in the Orion Pharma co-branded partnership: Posivil Honey with menthol and eucalyptus and Posivil Honey with lemon, menthol and eucalyptus. Posivil Honey Lozenges are for the temporary relief of sore throat and nasal congestion with only 10 calories per piece (2.6 g) and are available in blister packages of 10 lozenges. They are conveniently sized for easy transport in pockets, cars, briefcases or purses for increased consumer enjoyment.
About Orion Pharma
Orion Pharma is a globally operating Finnish company developing pharmaceuticals and diagnostic tests - a builder of well-being. Orion develops, manufactures and markets human and veterinary pharmaceuticals, active pharmaceutical ingredients and diagnostic tests. The company is continuously developing new drugs and treatment methods. Pharmaceutical R&D focuses on central nervous system drugs, oncology and critical care drugs, and Easyhaler® pulmonary drugs.
For more information on Orion, please visit them at http://www.orion.fi.
About Island Abbey Foods Ltd.
Island Abbey Foods Ltd is a Health Canada and FDA licensed natural health product, medicated health product and specialty food producer based in Prince Edward Island (PEI), Canada. We are a 6th generation PEI agricultural family business with our feet firmly planted in our Island's bright red soil (ideal for farming with its high iron and nutrient content). Honibe (hon-ee-bee) brand honey is our line of all natural, specialty honey products from PEI. Under our Honibe – Pure Honey Joy brand we offer innovative products like the Honey Drop, the world’s first 100% pure, no mess, solid Honey To Go™! We also have Honey Delights® honey candies and suckers / lollipops, Honey Sprinkles™ granulated honey, and Honibe Honey For Health™ products including: Honibe Honey Vitamins™ with vitamin C and D, and Honey Lozenges™ with added menthol and eucalyptus for sore throat and nasal congestion relief.
For more information please visit on the web at http://www.IslandAbbeyFoods.com and to check out our newest video release on Why Honey Lozenges are the best choice for you, please visit http://www.Honibe.com.
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If you are an independent or international customer, please contact us directly http://www.honibe.com.