Loveland, Colorado (PRWEB) October 28, 2013
Digital marketing agency Madwire Media has again demonstrated its command of the digital media landscape by developing a unique standard of technology for its clients. The company’s proprietary UXi™(User Experience Intelligence) Web Technology allows businesses to market themselves online with full control of the design depending on the device, whether their customers are using a computer, phone or tablet.
Incorporating the talent of the agency’s world-class designers and developers, Madwire Media developed the UXi™ Web Technology with a specific focus on marketing, to deliver results that justify ROI for a client’s marketing dollars. Unlike a standard website that generally stays the same and needs periodic updating, UXi™ technology adapts the design over time to convert traffic at a higher rate.
This technology is proving to be especially important for capturing the attention of the still-growing number of consumers using mobile devices. According to a report released last week by the Interactive Advertising Bureau (IAB), internet advertising revenues climbed into new territory by reaching $20.1 billion in the first half of 2013, but mobile revenues in particular soared to $3 billion, which represents triple-digit growth of 145 percent over the same period last year.
The IAB develops industry standards and conducts research for the online advertising industry. The IAB’s Internet Advertising Revenue Report is conducted independently by PricewaterhouseCoopers and is released twice a year. “Mobile advertising’s breakneck growth is evidence that marketers are recognizing the tremendous power of smaller screens,” Randall Rothenberg, CEO of the IAB, said in a statement.
Madwire Media’s proprietary UXi™ technology allows businesses to optimize and increase conversion rates independently on both mobile traffic and desktop traffic. “Our platform really is set apart from other platforms,” said J. B. Kellogg, co-founder/CEO and COO of Madwire Media. “It’s literally changing positively to increase conversions overtime based on the traffic coming into it.” The platform can be customized according to the needs of any business with variable layout, style and content.
About Madwire Media
Madwire Media is a 360° inbound digital marketing and design firm in Loveland, Colorado, offering innovative marketing technologies for small businesses with a global reach. Madwire was founded in 2009 and has grown exponentially since its founding. For more information about Madwire Media and its innovative marketing solutions, please visit http://www.madwiremedia.com.