SMS Masterminds Hires New VP of Sales

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Charles Gerencser is brought on board as the Vice President of Sales for SMS Masterminds.

I'm excited to help people learn more about the Masterminds’ world-class mobile marketing services and technology. - Charles Gerenscer

The SMS Masterminds, industry leader in mobile and loyalty marketing services, is pleased to announce the addition of Charles Gerencser as Vice President of Sales.

"Charles is passionate about bringing strong marketing solutions to the small business market, and empowering our licensees to be successful delivering that value,” says Alex Minicucci, CEO of the Masterminds. “He is talented and passionate, qualities we look for when expanding our team."

Gerencser affirms his enthusiasm. "This is not about 'selling' the Masterminds service or licenses - it's about connecting the right people to be informed about what we do,” he says. “I'm excited to help people learn more about the Masterminds’ world-class mobile marketing services and technology. With our recent recognition by the Inc. 500|5000 and industry leaders like Jeffrey Gitomer and Darren Hardy, we can confidently say we're the best."

Gerencser’s expert level knowledge of media sales and retail customer engagement inspired him to move his young family to the Central Coast of California in search of his dream professional opportunity, which he believes he has found with SMS Masterminds.

Over the past five years Gerencser has been enlisted to work with media companies big and small to drive retail advertising sales volume and sales team training and organization. His media clients have included Gannett, AEG and Clear Channel Communications. His retail and service clients have included Ford Motor Company, Caesars Entertainment, Baskin-Robbins and Earthlink.

SMS Masterminds sells an exclusive license to its technology and service to passionate individuals and organizations around the country, with over 65 licensees currently in place. As one of the few mobile marketing companies that is profitable — and has been since their first year — and has strong year over year growth, SMS Masterminds is leading the industry as the premium full-service mobile and loyalty marketing provider.

About SMS Masterminds:

SMS Masterminds is a technology company founded in 2009 by serial entrepreneur Alex Minicucci that is changing the way mobile marketing services are used by small and medium sized businesses. This new integrated, data-driven approach combines the core functions of SMS/text messaging, mobile web and email helping businesses create stronger relationships with their customers through the use of proprietary social and mobile marketing tools.

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Nicole Jacobsen
SMS Masterminds
since: 08/2010
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