LeadingAge Texas 2014 Annual Meeting & Trade Show Selects Dan Gartlan as a Featured Speaker on Attraction Marketing

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Dan Gartlan, President of Stevens & Tate Marketing, has been asked to share his popular Attraction Marketing program with another senior living/aging care industry group. As a featured speaker at the LeadingAge Texas 2014 Annual Meeting & Expo (being held in Austin, Texas, in May 2014), Gartlan will educate the professional members on proven Attraction strategies and how its fundamental processes can directly benefit their organizations in a competitive marketplace.

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Dan Gartlan

Even as the economy begins to rebound, it is essential to implement cohesive marketing programs that create efficiencies, improve ROI, and enhance impact.

Dan Gartlan, President of Stevens & Tate Marketing and champion of the innovative Attraction Marketing program, has once again been selected by the senior living/aging care industry as a featured speaker for an upcoming educational event. The newest speaking engagement to be announced by the agency president will be for the LeadingAge Texas 2014 Annual Meeting & Trade Show being held from May 18-21, 2014, at the Renaissance Austin Hotel in Austin, Texas.

Gartlan, who has proven to be a respected expert in the senior marketplace, will be presenting to LeadingAge Texas members on the second day of the three-day conference, from 10:30 am to 12:00 noon. His session (titled “Attraction Marketing Gets Results: Proven Strategies to Draw in Prospects and Help Drive Occupancy”) will focus on educating senior living and aging care professionals on the Attraction Marketing program, and how it can directly benefit their organizations.

According to Gartlan, Attraction Marketing teaches leaders how they can improve marketing performance, optimize budgets, and successfully drive business—by incorporating a series of key initiatives that utilize assets they already have in place. He emphasizes that implementing the fundamentals of this program can have a significant impact for an organizations in the senior living/aging care marketplace.

“Even as the economy begins to rebound, it is essential to implement cohesive marketing programs that create efficiencies, improve ROI, and enhance impact,” said Gartlan. “Attraction Marketing is designed to offer real-world insight that shows leaders how to get more out of the programs they put in place. Virtually any business can benefit from these processes, and recognize positive increases in lead generation, overall brand awareness and interest, and even boosts in sales.“

The LeadingAge Texas presentation will provide a thorough overview of the six key Attraction Marketing strategies, along with proven tactics that work together to enhance success. Additionally, attendees will learn the importance of setting measureable goals and objectives, and a unique process to manage individual initiatives. Specific tools to continuously monitor and track activities, future indicators, and results will also be covered. To learn more about this specific event, please visit the Stevens & Tate Marketing blog, the Daily Twitch.

The LeadingAge Texas Annual Meeting & Trade Show is the premier educational and networking event for aging services professionals in Texas. The 2014 "[re]defining age" conference will be the 55th Annual Meeting & Trade Show for the local chapter—which is part of the large national association consisting of more than 6,000 not-for-profit organizations dedicated to expanding the possibilities for aging.

Stevens & Tate Marketing is a full service advertising agency offering Internet advertising; award-winning, on-strategy creative; integrated message development; and cost-effective media planning and execution. Stevens & Tate creates focused, targeted solutions for all its clients in senior living, medical/healthcare, business-to-business, food, grocery, retail, travel/tourism, and real estate industries.

Dan Gartlan, President of Stevens & Tate Marketing, counsels businesses on improving their marketing results and speaks on the topic of Attraction Marketing to businesses, groups and associations. He can be reached directly by calling (630) 627-5200 or via email at gartlan(at)stevens-tate(dot)com.

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Debbie Szwast
Stevens & Tate
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