#ContentMarketing - New Series Gives Branding Strategies with Visual Content Marketing

Share Article

Marketing a business online today means creating content that will attract your target market and reach the largest audience. Susan Gilbert explains in a new series how visual content marketing will get attention and engage your market with viral content.

visual-content

Visual content holiday enhanced logos are a great way to attract an audience are fun and can be tied to a popular event. They are a unique way to build brand awareness.

Visual content creation is a must have in today’s image-driven world.

The visual content series will help anyone who wants to attract more visitors to their website which happens through eye-catching graphics, infographics, and videos. Tips include how to get more social shares of content, what types of images are most effective in social media, what readers look for in a blog post, and which visual creation tools work the best for websites and social networks.

Why visual content? “A picture is worth a thousand words” aptly characterizes one of the main goals of visuals which makes it possible to absorb large amounts of data quickly.

  • The average attention span online is 8 seconds
  • 90% of information transmitted to the brain is visual
  • Visuals are processed 60k x’s faster than text
  • Images mixed with text makes content more enjoyable

How important is it for a brand or business to use content that will attract readers and increase engagement on social media? According to author and entrepreneur, Susan Gilbert, visual content creation is a must have in today’s image-driven world. Gilbert says that online audiences are attracted easy-to-digest visuals which compel viewers to share. Creating eye-catching content is a key to getting your website content on the radar while attracting more visitors and increasing fans and followers on social media. A key rule to effective visual marketing content is making it unique and fresh.

“Visuals should be fun and original,” Gilbert explains. “Instead of using stock images, find something that will fit your brand’s message. Also, make sure videos are short, and easy to follow with a clear script of what is being presented.”

Gilbert adds that infographics are a great tool to explain an idea or present a fun and interesting visual. “The key is to take something complex, and make it easy to understand,” she said. “Images or videos can be funny, tell a story about a company, or give readers new instructions. Anything of unique significance to the audience creates more buzz for a brand when they engage and share on social media.”

“Users have a certain expectation that you have to meet,” said entrepreneur and blogger, Ann Smarty, in a recent article on Small Business Trends. “And a lot of it has to do with the visuals associated with the content you create.” Smarty added that visuals are more attractive to visitors than standard text. “Able to evoke emotional responses and long lasting associations, visual marketing is a crucial element to any strategy in branding today,” she said.

Susan Gilbert is an Issaquah, WA-based entrepreneur who specializes in website development, social media and marketing done-for-you services. Since 1987, Susan Gilbert has been a leading expert for online marketing and began to implement social media sites like Twitter and Facebook while they were in their beginning stages. She is recommended by bestselling author Glenn Plaskin and by clients including author and Inner Sports founder, Garret Kramer, Diane O’Connell, founder and editorial director of Write to Sell Your Book, and Michele Rosenthal, author of Before the World Intruded. Susan Gilbert provides evaluation of websites along with VIP coaching for entrepreneurs and businesses. Her Kindle book, KLOUT SCORE: Social Media Influence was released in June, 2013.

For more information on Susan Gilbert and for a consultation, please contact Susan Gilbert at 425-200-5590. Also visit her personal blog at susangilbert.com for more information.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Susan Gilbert
Follow us on
Visit website