Listen Closely, You’ll Hear Print Ads Working: MediaBids’ Print Ads Make Phones Ring to the Tune of 45,000 Calls a Month

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Print is dead? Not at MediaBids, where clients are generating thousands of phone calls a month from newspaper and magazine advertising.

MediaBids Inc. - The Leaders in Performance-Based Print Advertising

In this era of declining newspaper and magazine revenues, MediaBids brings a different perspective to the print advertising world.

Its clients, whose industries range from senior products to satellite television, are running print ads in newspapers, magazines, shoppers and other print publications nationwide that are making a positive impact on their inbound call efforts.

In the first three quarters of 2013, print ads placed through MediaBids’ Per-Inquiry Print Advertising Program generated an average of 45,000 phone calls a month.

This unique performance-based print advertising platform allows businesses to pay for print ad space on a performance basis (primarily pay-per-call) and gives publications the opportunity to generate revenue from new advertisers. Each print ad has a unique tracking item in it – primarily a unique phone number – that tracks when a call is made from a consumer to an ad in a specific publication. This enables MediaBids, the advertiser and the publication to see exactly what kind of response each ad generates. Publications are compensated when ads they run generate response.

The phone call data MediaBids has gathered as part of this program shows that print ads generate highly qualified leads:

  •     Range of Average Calls/Print Ad: 17 - 34 calls.
  •     Average Print Ad Response Call Length: 3 minutes, 40 seconds.
  •     Average Print Ad Conversion Rate*: 30%

The phone calls were made to ads run in hundreds of daily newspapers, weekly newspapers, weekly shoppers, monthly magazines, bi-monthly magazines and direct-mail print products each month.

To learn more about how per-inquiry advertising can work for your business, go to:

*Conversion rate represents a specified call length, lead or action an advertiser defines as a payable action.

About MediaBids
MediaBids works with thousands of newspapers, magazines and other print publications across the U.S. to buy and sell print advertising space using a suite of online tools and is home to the largest per-inquiry print advertising program in the world. For more information, visit

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Jessica Greiner
Mediabids Incorporated
+1 (800) 989-0406 Ext: 238
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