Portland, Oregon (PRWEB) October 28, 2013
DRTV Agency Atomic Direct announced today it has completed 15 years in the direct response television business.
Atomic continues to deliver long and short form DRTV campaigns focusing on "omni-channel" sales - where retail, web and DRTV sales thrive together. In the past year Atomic has created and executed short form campaigns for Kobalt Tools, Mission Athletecare, Denver Global Products and Gatehouse Ramps. This past week, the Atomic team released a long form infomercial for Iris home automation and management system: sold at Lowe’s.
Author of "Building Brand with DRTV", Doug Garnett founded Atomic Direct in 1998, after serving as VP of strategy at corporate infomercial pioneer, Tyee. Since then, Atomic has developed into an industry leading, full-service DRTV marketing and creative agency with clients including DuPont, AAA, Rubbermaid, and Lowe’s. In addition, Atomic has developed a specialization in hardware products for clients like Drill Doctor, Kreg Tool, and Festool's high-end power tools.
"I founded Atomic to do something different,” states Garnett, “to embrace DRTV’s full potential for direct and retail sales. We've been able to deliver that power to an outstanding slate of clients and appreciate that they share our vision of doing something different - something new, innovative and more powerful."