NewVo Beauty Explains the Mystery of Keratin Complex and Why It is Beneficial for Your Hair

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Following an article by Parade that explains the benefits of keratin in hair care, NewVo Beauty makes a statement on how to properly use the product.

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Online beauty supply store NewVo Beauty shares the reasons why you should use Keratin Complex following an article that explains its benefits and how it works.

According to an October 24th article by Parade titled “Demystifying Keratin: What Exactly Is This Mystery Hair Smoother?” keratin products, such as those made by Keratin Complex, have become very popular in the beauty industry. They add proteins to hair and leave it smooth and soft.

Keratin is a protein found naturally in hair and nails, according to the article. Ron Robinson, a cosmetic chemist, explains in the article that keratin can be found in most products that smoothen hair. “On its own, it does not straighten hair, but together with other ingredients and heat from a flat iron, it can superficially bond with hair proteins to smooth the hair and reduce frizz,” says Robinson.

Since hair is composed mainly of keratin, many people question why hair would require more keratin, says the article. There are many factors that can damage hair and strip it of this protein. “Keratin is the first thing depleted when hair is damaged physically, chemically, or from environmental factors,” says Sonya Raubeson, the Director of Education for Keratin Complex, in the article. Improperly using hair care tools, like flat irons or blow dryers, can also cause keratin depletion.

People who process their hair or have curly, frizzy hair do not have as much keratin in their hair as people with naturally straight hair. Keratin Complex is a great product for individuals with low levels of keratin in their hair. Carrie Chapman, the Chief Educator at LASIO Professional Hair Care, recommends using keratin products to help rebuild hair.

“Replacing the lost keratin will restore the hair to give it a shinier, smoother, stronger appearance and bring back manageability that was once lost or nonexistent,” Chapman says in the article.

Keratin Complex products are a great way to give your hair a boost,” says Sara Greenstone, a representative for NewVo Beauty. “If you struggle with frizzy or hard-to-manage hair, consider doing a weekly treatment. Unlike some chemical hair treatments, Keratin Complex can smooth out your locks without causing damage.”

NewVo Beauty sells over 5,000 professional beauty salon products. Committed to providing quality, hard-to-find premium products and great service, NewVo Beauty offers high-demand salon merchandise at affordable prices. They’re available 24/7 to answer any queries to ensure customers have a great buying experience.

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Sara Greenstone
NewVo Beauty
+1 (954) 358-3213
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Scott Darrohn
since: 07/2013
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