Unique Branch Sales Metric Leads to Increased Cross-Selling with the Help of FMSI’s Software-as-a-Service Solution, The Lobby Tracking System™

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FMSI has unveiled strong cross-selling results for its financial institution customers who utilize the cross-sell ratio report—a popular feature of its Lobby Tracking System™ (LTS).

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FMSI has unveiled strong cross-selling results for its financial institution customers who utilize the cross-sell ratio report—a popular feature of its Lobby Tracking System™ (LTS). The FMSI cross-sell ratio consists of the number of products account holders request when on the platform side of the branch, and the actual products that are provided there. The critical branch sales business intelligence can be pulled at the institution, location and individual levels.

“The FMSI cross-sell ratio report has definitely helped our Member Officers improve their cross-selling, because it puts focus on what they did with the member before that member left,” says Darby Fritsche, Director of Member Service at Patriot FCU. “Now our staff says to themselves, ‘Before this member walks away, have I met all of their financial needs?’”

FMSI's Lobby Tracking System™ is a real-time queuing and reporting application that assists management in maximizing its lobby service experience and increasing sales by monitoring the following:

  •     The number of accounts assisted per branch in real-time (non-teller related)
  •     The purpose of an account holder’s visit and his or her current wait time
  •     Service representative assist times per account holder
  •     What products are being sold
  •     The cross-sell ratio for each service representative (example, 20 products requested by account holders and 30 provided would be a 1.5 cross-sell ratio)
  •     A managerial analysis of products sold and services rendered

“We have made considerable investments in both technology and staff towards the ongoing improvements of our Lobby Tracking System™,” says W. Michael Scott, President/CEO of FMSI. “We are committed to the development of several future enhancements—with the goal of helping our clients have stronger performance and sharper earnings.”

About The Lobby Tracking System™

FMSI’s LTS addresses some of the major concerns of today’s financial institutions: managing and maximizing sales while improving service levels in the branch. Through the collection and analysis of lobby service interactions, LTS quickly empowers management teams with easy-to-read and actionable business intelligence. FMSI’s software-as-a-service system’s dynamic online dashboard and reports include extensive performance management information for the platform side of the branch.

About Financial Management Solutions, Inc. (FMSI)

Located in Atlanta, GA and established in 1990, FMSI provides easy-to-use, yet sophisticated, business intelligence systems—The Teller Management System™ (TMS), The ContactCenter Management System™ (CMS), and the Lobby Tracking System™ (LTS)—that allow financial institutions to manage and staff to meet their service and sales needs. FMSI’s applications give banks and credit unions the ability to manage staff through easy-to-read color graphics, online interactive dashboards, and succinct management reports like workforce utilization charts. FMSI provides performance management information exclusively to financial institutions of all sizes, including a comparative data benchmarking report that allows clients to see where they rank amongst their industry peers. Visit the company's website at http://www.fmsi.com or call 877.887.3022 to schedule a complimentary online demonstration of any of our products.

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Chad Davis
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