JERSEY CITY, NEW JERSEY (PRWEB) October 26, 2013
Jonathan Goodman, president of Halyard Consulting and professor at The School of Internet Marketing spent the whole of his podcast for October 11, 2013 discussing the SMX East 2013 conference. This event took place in New York at the Jacob Javits Convention Center.
Goodman provided a recap of some of the biggest events during his boradcast. The most important topic and the one that everyone is most concerned about is Google's latest algorithm update, Hummingbird. Goodman provided his analysis on what this is going to do for search. It is the first move into semantic search where the results vary based on your past searches and not just on keyword ranking.
"Content is King. That's what we always say as optimizers and internet marketers. However, now with Google's algorithm update Hummingbird, Quality Content is God." – Jonathan Goodman
According to Goodman, the second page won't matter anymore because the relevant information will be on the first page. This is going to alter the way people look at content. Goodman also stated the importance of Google Plus and of establishing yourself as a real person and not just promoting a product.
Goodman defined the direction that online marketing is headed as Relational Marketing. It is going to be more about the relationships that businesses have with their clients and the audience on Google Plus and the strength of their brand. This is going to change the way people look at marketing and searches for their businesses.
To listen to the podcast, please visit: http://halyardconsulting.com/smx-east-2013-review-google-plus/
About The School of Internet Marketing
The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers for just $47 per month. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online. Visit http://www.theschoolofinternetmarketing.com to learn more.
About Jonathan Goodman
Jonathan Goodman is a professor at The School of Internet Marketing and the President of Halyard Consulting. He started his career over 20 years ago at the dawn of the Internet age producing websites for Fortune 500 companies. He holds an MBA, an MS, and a BFA. Halyard Consulting is an Internet marketing firm, exclusively focused on WordPress development and search optimization. Jonathan is also the author of the well-received book The World of Internet Marketing and has a weekly podcast by the same name.
James Martell, VP Business Development
Clearbrook Web Services, Inc./ The School of Internet Marketing
Phone: (604) 535-6352