Focus On Diet, Not Fitness, For Weight Loss, Says HRWC

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Fitness won't help you as much with losing weight as dietary modification will, says author Rusty Squire of the Heart Rate Watch Company. Heart rate monitors are great for improving aerobic fitness and elevating metabolism but diet is the bigger determinant of weight.

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Real Transformation Is Accomplished Through Healthy Diet Much More So Than Exercise

Over 36% of Americans are clinically obese and it is the quality of their diet, not a lack of exercise that is causing it.

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Fitness and exercise won't help you lose weight unless you adopt a sensible diet according to the Heart Rate Watch Company.

"Americans eat too much sugar and too many processed food, empty calories, in their diets that assist in adding fat," says Rusty Squire, President of the Heart Rate Watch Company. He adds, "Over 36% of Americans are clinically obese and it is the quality of their diet, not a lack of exercise that is causing it."

FINDING THE OLD ME

Squire is currently writing his fourth book called "Finding The Old Me" which develops the themes of time-honored methods that work for becoming healthy. "While fitness is important to maintain a healthy cardiovascular system and keep your metabolism active it is not the primary contributing factor to weight loss," says Squire.

LOSE SUGAR, PROCESSED FOODS and WHEAT

"If people eliminate sugar, processed foods and wheat from their diets they can lose a lot of weight, especially if they add a lot of vegetables and fruits in its place," says Squire. He adds, "This has nothing to do with starving yourself to death, in fact you can eat normal quantities of things that have higher nutritional value per calorie."

YOUR GRANDMOTHER'S GARDEN

Three generations ago most food came from a garden and processed food companies did not yet exist. "People were healthier and in 1962 only 12% of Americans were obese," says Squire. He adds, "When people get overweight more disease and health problems occur which is a big part of why our healthcare system is in trouble, we don't need a national healthcare plan, we need a national dietician."

WHAT IS NORMAL?

Normal weight is 95 pounds for 5 ft for women and 105 pounds for men. Add 5 pounds for each inch of height above this amount. "A 6 foot man should weigh 165 pounds, that is a healthy weight," says Squire. He adds, "Our perception is all messed up, in our society fat is the new normal."

THE FITNESS COMPONENT

"Fitness strengthens your muscles and cardiovascular system and helps to elevate your metabolism, but if you eat poorly it still won't solve the weight problem," says Squire. He adds, "Most of my past books have talked predominantly about fitness with some dietary information, but "Finding The Old Me" is going to be much more focused on diet."

"We sell heart rate monitors and fitness equipment as a company but the goal is to get people healthy", says Squire. He adds, That new Garmin Forerunner 620 watch won't make you skinny, but diet can so we are going to bring all the component parts of good health together."

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Rusty Squire, President

Tarie Beck, CFO
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