Casey Gollan: How to Set Up a Facebook Page

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Having a Facebook page is an integral part of any social media marketing strategy. With over one billion users on the social media site every month business owners and entrepreneurs need to seriously look at setting up a Facebook page says business coach Casey Gollan in his latest tip sheet.

Leading Australian business coach Casey Gollan

Leading Australian business coach Casey Gollan

Having a Facebook page is an integral part of any social media marketing strategy.

1. To set up a Facebook page for business it’s a matter of first signing up to an individual Facebook account. Here are the different types, according to leading business coach Gollan in his latest tip sheet How to Set Up a Facebook Page.

Local Business: this is the best is the company is a bricks and mortar business. This provides the ability to list useful information such as opening hours and parking; customers will also be able to check-in.

Company, Organization or Institution: This is best suited for online businesses, or businesses that have multiple locations (e.g. franchises). Customers will have the ability to check-in, although this is something you’ll have to set up later (whereas local businesses will be given this ability when they first set up their page).

Brand or Product: This is the best type of page for companies who have one product (or multiple products) sold by different stores or websites.

Artist, Band or Public Figure: If the business’s primary asset is an individual then this is the best option. Performer, painters, public speakers, business coaches, writers, accountants, should chosse this type of page.

Entertainment: If the business is directly related to TV, music, movies, video games, or books then this is definitely the best option.

Cause or Community: This page type is primarily for non-profits, charities, or perhaps even a local cause. However there are also categories specifically for non-profits if another page type is chosen (ie local business or company).

It’s now time to enter the business category and company name. Choose the category that best describes the business, and then enter the business name.

Next, says business mentor Gollan, upload an image or download one from the company website. A brand should use their logo, a local business may use a picture of their storefront, and a public figure may use a headshot.

Now it’s time to fill in some basic information about the business. Remember to include a link to the company’s website or social media profile.

Finally, choose a vanity url for the Facebook page. Use the business name, or, if the business is commonly known by an abbreviation or acronym, use that instead.

2. Customize the Page

Upload a cover photo. This is the large horizontal image at the top of the page, says coaching guru Gollan. According to Facebook, this image must be at least 399px wide (851 px wide x 315 px tall is optimal), and cannot contain:

  •     Price or purchase information (like ‘buy now’ or ‘Save 50%’)
  •     Contact information
  •     References to user elements (like ‘share our page’ or ‘like us’)
  •     Calls to action.

The cover photo is a great branding tool, so make sure it conveys the essence of what the business is all about. Rotate the cover photo’s around.

3. Create tabs. The strip of 4 images below the cover photo is prime real estate on the page. Images should be 111 px x 74 px in size, and can be used for anything from a contact tab, an events tab, or a mailing list signup tab. Keep in mind that the Photos tab is by default included first, and can’t be moved or deleted.

4. Fill the Page with Content. Before inviting people to ‘like’ the page, fill it with some compelling content to give people a reason for ‘liking’ it. Some content to include might be:

  •     Images
  •     Testimonials
  •     Quotes
  •     Videos
  •     Content-rich posts

At this point, the page will still look a little bare. Even with some good content up on the page, it will all be one-sided. Go ahead - ask some friends and associates to comment and ‘like’ some posts, and get the discussion going.

5. Grow the Page. Try inviting Facebook friends to like the page. Every day try:

1. ‘Liking’ 10-20 respected pages in the industry
2. Commenting on and liking posts on these pages
3. Tagging these pages in your comments
4. Promoting the page and posts via Facebook ads.

Following these steps will give companies a good start at establishing their business presence on Facebook.

For more social marketing and other business tips follow Gollan’s updated website posts.

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Casey Gollan
Casey G Pty LTD
1 800 680 993
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