Verde Martin Welcomes Tom Baker to Sales Auditor Team

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President of Lighthouse 5, a sales strategy firm based in Omaha, Nebraska, will offer Verde Martin sales auditing system, sales acceleration and sales training services to help businesses achieve above-and-beyond success.

Sales Acceleration Verde Martin Firm

Verde Martin has led more than 100 businesses through a sales audit process that accelerates sales, improves employee engagement, reduces costs and increases market share.

Tom's knowledge is like gold to organizations that want to achieve successful business growth.

Jill Slupe, president of Verde Martin, provider of sales audit and sales acceleration training to organizations in Omaha, Nebraska, and Chicago, Illinois, as well as nationwide, announced Tom Baker, president of Omaha sales firm Lighthouse 5, will join the company’s team of professional sales auditors. Baker will put the Verde Martin sales audit process to work for his clients in the Omaha and Seattle markets, and eventually plans to expand throughout the U.S. with additional auditors.

Baker brings an unusual depth of experience to the sale auditing and sales acceleration process, with a career that has encompassed many roles in business, from sales manager, business development professional and customer service expert to negotiator, media buyer, coach/mentor, leadership facilitator and entrepreneur. Among other achievements, Tom has turned a nine-state sales team into national top producers, delivered a non-profit organization from the brink of bankruptcy, and reorganized a sales firm all the way to 25% revenue growth and a 40% annual contract increase.

“Tom is an exceptional advisor to his clients, including being a good listener and connecting well with their culture and needs,” Slupe said. “Most importantly, he really knows how to make changes and get sales, and that knowledge is like gold to organizations that want to achieve successful business growth.”

After earning a degree in Broadcast Journalism from the University of Nebraska and testing the waters in front of the camera, Tom chose a career in sales and management, serving in a variety of positions in the media, publishing, real estate and marketing industries. His career has included sales positions with Cox Cable, KETV, InfoUSA and West Interactive in Omaha, Nebraska, as well as Experian,, CEO Media Corporation and Commercial Space Advisors in Seattle, Washington.

“The Verde Martin sales audit process is a perfect fit for Lighthouse 5, because it is a comprehensive analysis of multiple disciplines within a sales organization,” Baker said. “Through this collaborative process, we work side-by-side with clients to uncover strengths and weaknesses and deliver a custom sales strategy. It’s what I was always supposed to do when I grew up,” he laughs.

Baker is past president of Ad Club Seattle and a past member of several committees for the Omaha Advertising Federation. He is currently active with the Omaha Chamber of Commerce. Some Omahans might recognize Baker’s face from more than 20 local Omaha commercials he acted in during the early 1990s.

For more information, contact Jana Roberts at 402-601-5483.

About Verde Martin

Using a unique sales audit process and sales acceleration strategies, Verde Martin has supported more than 100 companies since 2007, helping accelerate sales, improve employee engagement, reduce costs and increase market share. Verde Martin also provides sales training through monthly SalesTalk workshops in Omaha, as well as tailored training sessions to fit each client’s needs. Learn more at:

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Jana Roberts
Verde Martin
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