PlaSmart Inc. Helps ChiTAG Kick Off the Holiday Fun for the Third Consecutive Year

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PlaSmart Inc., a global toy company specializing in fun, innovative and engaging toys that bring families together, brings some of the year’s best to the Chicago Toy & Game (ChiTAG) Fair on November 23rd and 24th.

PlaSmart Inc. and ChiTAG meet again, for the third consecutive year, to bring the best of what the toy industry has to offer. What started in 2003 as a toy and game fair has since grown in size and popularity, having become the Chicago Toy & Game Week which consists of: Chicago Toy & Game (ChiTAG) Fair including the Young Inventor Challenge conference; The Toy & Game Innovation Conference (T&GCon); Toy and Game Inventor of the Year Awards (TAGIEs); The International Summit for Professional Inventors (I-SPI); playCHIC; and other initiatives such as the Chicago Toy and Game Foundation, Games for Educators and

"PlaSmart knows that the best way to communicate the ‘wow’ factor of games is through a hands-on experience. That means trying them and playing them,” says Virginia Merritt, Marketing Coordinator of PlaSmart Inc. ”What better way to expose exciting new games like Squashed™, Morphology™, and Drop Shot™ to a large audience of children and their parents than to exhibit at ChiTAG?”

PlaSmart Inc.’s newest and hottest features at the upcoming ChiTAG show include:

  •     The opportunity to meet Nick Metzler, the young inventor of Squashed™ – the world’s first cubic board game – and nominee for 2013 Young Inventor of the Year. Squashed™ was created by Nick when he was just sixteen and it was the winning prototype from the 2011 Young Inventor Challenge at ChiTAG. Nick, an extraordinary young man from Orland Park, IL, has been designing his own games since the age of five.
  •     Kate Ryan-Reiling, inventor of Morphology™ – the hilarious guessing game where creativity wins: Kate will be on hand to help visitors demonstrate their Morphologist™ skills by sharing insights on the Morphology™ fundamentals of building, animating, and guessing.
  •     Drop Shot™, an unpredictable ‘race to the ramp top’ game that is a fun combination of luck and strategy: Each player has a chance to see if his or her marble can be the first to reach the top and survive Last Chance Drop, a move that could send any marble right back to the beginning.

About PlaSmart Inc.
PlaSmart Inc. is a global toy distributor specializing in providing smart, simple, fun products that bring families together. PlaSmart’s products include the multiple award winning toys and games: Squashed™, the world’s first cubic board game invented by a teenager; the hilariously creative board game Morphology™; Drop Shot™, an unpredictable ‘race to the ramp top’ game that is a fun combination of luck and strategy; the now classic favourite PlasmaCar™, the mechanical marvel powered by the cleanest and most inexhaustible energy source - kid power; The Original DoodleArt™, the intricate, black-and-white color-it-yourself poster kit that recently celebrated its 40th anniversary. PlaSmart’s products are available on five continents and in more than 60 countries.

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Rucsandra Saulean
Swerve Public Relations Inc.
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