#MixersNightIn Promotion Gets Girls Talking About Little Mix by COLLECTION cosmetics

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High street cosmetic brand COLLECTION is launching the ‘Mixers Night In,’ a promotion designed to get thousands of Little Mix fans from across the UK sampling and celebrating the new makeup range, Little Mix by COLLECTION, on November 1st 2013.

MixersNightIn party box

An update on the traditional ‘girls night in.’

Thousands of Little Mix fans from around the UK will be attending ‘Mixers Night In’ parties on November 1st 2013, where they and their friends can try new makeup looks, listen to Little Mix tracks and celebrate the launch of the Little Mix by COLLECTION cosmetics range.

The campaign idea is provide Little Mix fans (they call themselves Mixers) with an exclusive #MixersNightIn party box that will create an explosion of social media content.

Mixers get the chance to win one of 500 limited edition ‘party in a box’ packages on Facebook. The box includes: makeup from each of the girl’s range, t-shirts, wristbands, Little Mix nail wraps, nail polish, Witch cleansing wipes, Colour Xtreme spray for hair, coupons and much more. Everything a girl needs for a proper night in with her friends.

Mixers will have the chance to share their experiences over the course of the evening on social media platforms: Facebook (/CollectionCosmetics), Twitter (@CollectionLove), and Instagram (@CollectionLove), all using #MixersNightIn.

The Little Mix band members, Jade Thirlwall, Jesy Nelson, Leigh-Anne Pinnock and Perrie Edwards will also call one of the parties on the night, creating extra excitement around the events.

Natalie Carney, Brand Manager at COLLECTION said, “We are delighted with this campaign already. The Facebook tab promoting the event has received over 40,000 views and the competition to win a Mixers Night In box received over 24,000 entries. We are looking forward to even more excitement on the night.”

Lindsay Egmore-Frost, Director at Advokator, added: “Communicating to 13 to 16 year old girls can be a challenge. We know that girls at this age are starting to engage with beauty and cosmetic brands. We also know that connecting is desperately important. That’s why they are always in regular contact via Instagram, Facebook, mobile phone and sleepovers. We want to engage in relevant and fun ways with these girls. An update on the traditional ‘girls night in’ seemed appropriate...and a bit of fun.”

The campaign was developed by word of mouth marketing specialists, Advokator.

About Little Mix by COLLECTION

COLLECTION is partnering with British girl band Little Mix to launch a make up range that will let fans recreate each girl’s signature look. Little Mix by COLLECTION hit stores in September.

About Advokator

Advokator is a social media agency that specialises in getting brands talked about http://www.advokator.net.

Media Contact:
Lindsay Egmore-Frost, Director
+44 (0) 7770 670 355
Lindsay(dot)egmore-frost(at)advokator(dot)net

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