Clever Little Widgets Keep Customers Coming Back

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Essex Auto Group becomes one of the first dealer groups in the UK to offer a fully automated online service booking system.

Essex Auto Group (EAG) is among one of the first dealer groups in the UK to offer customers a fully automated online service booking system.

The feature is incorporated into their award winning dealer website that went live earlier this year, and it allows customers to book cars in for servicing, MOT, repair work – or to have a new set of tyres fitted.

“Research shows that more than 80 percent of customers want to book their car into a dealer online, so that they can do it at their convenience,” explained EAG Marketing Director Matt Brown.

“It’s all about meeting expectations and building loyalty through customer convenience.”

While some other dealers offer online booking systems, EAG upload their own available time slots giving them much greater control over their workshops; bookings are instantly accepted by their internally developed system and approved by a dedicated customer support team.

In addition to servicing, customers can also key in their registration number to obtain tyre options and pricing for their car. The website cleverly offers a wide range of products from most major tyre brands and even takes the vehicles annual mileage and journey types into account when presenting the best options.

“Given that tyres are often the first thing that drivers go elsewhere to buy it is essential we improve and promote our own offering to make customers more aware,” said Brown. “We can supply and fit both budget and premium tyres at very competitive prices whilst also providing the peace of mind and comfortable surroundings normally associated with a main dealer experience."

Brown concluded: “We recognise the need to continually evolve and give our customers a broad mix of communication tools. Essex Auto Group is committed to investing and innovating in digital to meet ever changing expectations and give customers a choice that best suits their needs.”

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Essex Auto Group
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