Marketing Maven Named Finalist for 2013 PRSA-LA PRism Award for New Product Launch Campaign

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LA Marketing Firm Recognized for Hot Iron Holster’s Successful Product Launch Campaign

Hot Iron Holster

I applaud the strategy and execution of our Media Relations Department and our Social Media Division, as earned media and an engaged social media community contributed to the success of this campaign.

Marketing Maven announced that Public Relations Society of America, Los Angeles Chapter (PRSA-LA) has named them a finalist for the 49th-Annual PRism Awards.

LA PR firm, Marketing Maven, was named a finalist in the category of New Product/Service Launch – Campaigns or Programs, under $50,000 launch budget for client Hot Iron Holster. The campaign submission for the award was titled “Hot Iron Holster Is No Hair Out of Place; Increases Revenue Three-Fold”. Marketing Maven helped Hot Iron Holster achieve domestic and global retail distribution and set a solid foundation with multiple celebrity endorsements.

“It is our job as a PR firm to be creative with our launch strategy, no matter what sized budget our clients come to us with,” said Lindsey Carnett, president and CEO of Marketing Maven. “I applaud the strategy and execution of our Media Relations Department and our Social Media Division, as earned media and an engaged social media community contributed to the success of this campaign."

Hot Iron Holster’s social media presence was also improved by Marketing Maven’s launch campaign strategy, which provided Hot Iron Holster with a 3,422.62% increase in Facebook likes, 212.32% increase in Twitter followers, 8,100% increase in Instagram followers, 2,340% increase in Pinterest followers, and 4,436.11% in website traffic referrals.

Each year, the Public Relations Society of America receives hundreds of entries from agencies, corporate, nonprofit and independent public relations professionals in the Greater Los Angeles area. PRSA-LA PRism Awards program recognizes excellence in communication through strategic and tactical public relations programs and materials.

The 49th Annual PRism Awards Show and Dinner will be held in the Crystal Ballroom of the iconic Beverly Hills Hotel on Wednesday, November 6, 2013. Finalists will be awarded their PRism Awards, Awards of Excellence, and commemorate their 2013 Special Honorees.

To learn more about Marketing Maven’s campaign and product launch strategies, please visit http://www.marketingmavenpr.com.

About Marketing Maven

Marketing Maven is an integrated LA marketing firm focusing on public relations, Hispanic marketing and social media. Unlike most public relations firms, Marketing Maven helps entrepreneurs grow their businesses by utilizing advanced metrics to measure ROI. The Marketing Maven team understands the moving pieces that make up the foundation of any company selling direct to consumer (D2C) or business to business (B2B). Their services aid national marketing campaigns and product launches with reputation management, organic SEO tracking, competitive analysis reports and online product reviews to help increase revenue and merit capital from investors.

Marketing Maven specializes in building communities and expanding client direct marketing databases. Social media services include support on platforms including Facebook, Twitter, Pinterest, Instagram, Vine, YouTube, Google+, LinkedIn, among others. Marketing Maven’s advanced reporting helps its clients to determine what content is helping to drive website traffic and sales. Visit MarketingMavenPR.com for more information.

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Samantha Arigapudi
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