Generation Brands Hires Will Ambroson as National Merchandising Manager

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Generation Brands, one of America’s leading lighting and ceiling fan companies serving lighting retailers and the electrical wholesale, home improvement and building industries, has hired Will Ambroson in the new role of National Merchandising Manager for its Sea Gull Lighting and Feiss-Monte Carlo brands.

'Will brings an impressive background of merchandising and showroom experience to our Sea Gull Lighting and Feiss-Monte Carlo brands,' said Tiscia Eicher, Vice President of Marketing for Generation Brands.

Generation Brands, one of America’s leading lighting and ceiling fan companies serving lighting retailers and the electrical wholesale, home improvement and building industries, has hired Will Ambroson in the new role of National Merchandising Manager for its Sea Gull Lighting and Feiss-Monte Carlo brands.

Ambroson will manage product merchandising for national and regional tradeshows—such as the Dallas International Lighting Markets where both Feiss-Monte Carlo and Sea Gull Lighting have showrooms—plus the International Builders’ Show where Sea Gull Lighting has had a longtime presence. He’ll also head up merchandising for showroom customers, such as creating display solutions, signage and training on how to best merchandise products.

“Will brings an impressive background of merchandising and showroom experience to our Sea Gull Lighting and Feiss-Monte Carlo brands,” said Tiscia Eicher, Vice President of Marketing for Generation Brands. “For example, as Sea Gull Lighting continues to successfully expand its decorative product category, Will’s expertise provides yet another layer of service to our increasing showroom and designer customer base.”

Most recently, Ambroson was the visual merchandising manager at Zuo Modern, a furniture and lighting company, for which he implemented temporary and permanent showrooms both domestically and internationally. He has also earned six “Best of Market” awards for his Zuo showroom designs in Las Vegas, High Point and Miami. Before that, Ambroson was the visual merchandising manager for Homespice Décor.

Ambroson graduated from the University of Northern Iowa with a BA in Marketing with a Design Minor. He lives in Chicago.

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Sherry L. Bale
Generation Brands
847-410-4432
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