"Rebranding for short- and long-term goals requires knowing how to make labels that speak to consumers' interests and needs," said Julie McCulley, Lightning Labels' Production Manager.
Denver, CO (PRWEB) October 29, 2013
Custom label and sticker printing leader Lightning Labels is sharing tips on how to make labels that resonate with shoppers. Whether manufacturers are looking to embark on a seasonal campaign or seeking a branding makeover, custom product labels should play a central role in their marketing strategies.
"Rebranding for short- and long-term goals requires knowing how to make labels that speak to consumers' interests and needs," said Julie McCulley, Lightning Labels' Production Manager. "Two major elements should play into brands' marketing efforts to create a new label. First, using high-quality labeling materials and digital printing services - like those provided by Lightning Labels - is key. Second, knowing exactly what type of message brands should deliver on labels and how they can deliver it through colors, graphics and text is equally important."
3 Tips for Making Custom Product Labels That Consumers Will Love:
Attracting consumers to a brand's offerings with custom product labels requires more than just an attractive packaging design. While using bold colors and precise printing is vital to creating an aesthetically pleasing label, knowing exactly which colors and what wording consumers will react to is crucial. Another important factor to consider is the business's marketing budget. Here are three ways to collect all the information necessary to create custom product labels that effectively meet marketing goals:
1. Conduct Focus Groups for Product Label Printing Inspiration: While focus groups often help businesses first conceive products, they can also be used to determine what type of information and visuals should be included in product label printing. By acquiring feedback from a select cohort of consumers on packaging designs, brands can learn not only what works, but why it works.
2. Keep an Eye on Rebranding Costs: It's no secret that marketing isn't cheap. Market research, advertising and other elements that play into branding campaigns can be costly. To make the most of marketing investments, partner with a label-printing expert like Lightning Labels that can provide top-notch services at affordable rates.
3. Test Custom Label Designs Before Committing to Them: Another important benefit of working with a label printing leader is the ability to test custom label designs before launching them. Lightning Labels allows manufacturers to sample their designs before committing to them. If businesses need changes to be made to their labels, Lightning Labels can update the design and ship newly printed labels within just two to three days.
Right now, Lightning Labels is offering 10 percent off any label order through October 31, 2013, using promo code TREAT10 at checkout. The maximum discount is $1,000. Free ground shipping applies to regularly priced orders shipped only within the U.S. and Canada. This offer is valid on new and reorders but cannot be combined with any other offers or promotion. Visit Lightning Labels for more information or updated promotions.
About Lightning Labels:
Lightning Labels uses state-of-the-art digital printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes, and now offers a full line of custom packaging products. From small orders for individuals, to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill sticker, label and product packaging projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround to every customers' labeling and product packaging needs. Uses for Lightning Labels' custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lighting Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your label and product packaging needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Google+, Twitter (@LightningLabels), Facebook, Pinterest and LinkedIn.