NBA Season Tips-Off With Spotlight Ticket Management

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Over half the NBA partners with Spotlight to transform tickets from a corporate perk into a serious business investment.

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We’re doing away with spreadsheets and expense reports enabling companies to easily leverage the power of the NBA.

When the NBA tips off the 2013 season, arenas around the country will be packed with companies and VIP guests leveraging the power of the NBA to drive business. This year, over half of the teams in the league will provide online tools and new mobile apps to customers to better use tickets and measure the ROI through partnership with Spotlight Ticket Management.

Over 60 professional teams, like the Cleveland Cavaliers, San Antonio Spurs, Brooklyn Nets, and world champion Miami HEAT partner with Spotlight’s mobile apps to make tickets easier to use and understand. ““There is significant ROI from our customers’ suites and premium seats. Our goal in providing them with Spotlight is to help them not just track the ROI but to make it easy to access Grizzlies tickets when in front of a customer,” said Gregg Crone, Director Premium Services “Our customers who use Spotlight are seeing their suites drive huge business impact and the move to mobile will continue adoption.”

With over 8 million tickets under management from some of the most recognizable global companies, Spotlight sees first hand the business impact of NBA tickets. “The numbers are in and NBA tickets are a surefire way to drive business,” said Tony Knopp, CEO and Co-Founder of Spotlight Ticket Management. “Companies using NBA tickets and suites are seeing over $150,000 in business attending the games for every $1 spent. Those numbers will only go up with our recent partnership with Ticketmaster and our mobile app allowing companies to takes tickets with them wherever they go.”

The 2013 season marks the fourth seasons NBA teams have partnered with Spotlight and the reviews have been outstanding with companies like HP, JPMorgan Chase, Marsh, Aon, and Google adopting the online tools to assure success with tickets. “Google uses Spotlight to effectively manage and distribute our tickets. With Spotlight, managing tickets is easy,” said John McAteer, Head of Retail at Google.

“We’ve seen significant success with the NBA where there are a lot of games and big corporate involvement,” said Knopp, “Over half the teams offer Spotlight to their customers. Our goal: to get all NBA tickets onto the mobile devices of every company. It is a powerful competitive advantage to be able to access your tickets anytime anywhere.”

Throughout the season, Spotlight is giving NBA teams and their customers educational video clips, case studies, access to the Corporate Ticket Impact Conference, and whitepapers prepared by top lawyers, accountants, and sports marketers with popular themes such as “How To Pass An Audit In 90 Seconds” and “Making Your Sports Marketing Pay Off.”

On a mission to build a fully integrated ticket platform, the company recently partnered with expense management leader Concur Technologies, adding to partnerships with Ticketmaster, StubHub, and CRM leader Spotlight, working with the biggest ticket providers in the world, is focused on bringing mobile ticketing to companies.

“Sports tickets are supposed to be fun. Filling out expense reports and lengthy excel spreadsheets is not fun,” said Knopp. “We’re doing away with spreadsheets and expense reports enabling companies to easily leverage the power of the NBA.”

About Spotlight Ticket Management: Spotlight Ticket Management ( is where tickets mean business. Spotlight makes company tickets simple by enabling companies to measure the business impact of sports and entertainment assets while staying compliant.

Described as “Necessary in Business” by CNBC, Spotlight Ticket Management offers a variety of online tools and mobile products to help companies of all sizes use the tickets they own, buy the tickets they need, and stay compliant with all federal, state, and local regulation without adding another layer of red-tape or confusing software.

Spotlight makes tickets available where the business user lives, whether on their mobile device, in their CRM, or through their team and venue partners. Spotlight partners with over 60 professional sports teams and venues as well as industry leading partners and Concur to offer integrated products alongside education.

Spotlight is the co-producer and co-owner of the Corporate Ticket Impact Conference (, an annual gathering of Fortune 1000 firms and professional sports executives. The company is based in Calabasas, CA.

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Carrol Van Stone
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