The site will give college-aged and post-college Bostonians content that fits their day-to-day lifestyles and helps them better plan their social lives. And hopefully they share these stories with their friends on Facebook and Twitter.
Boston, MA (PRWEB) October 28, 2013
Boston.com has launched a new website, called BDCwire, designed and dedicated entirely to serve the entertainment, music, nightlife and lifestyle needs of Boston’s 18-34 year olds.
The site (http://www.bdcwire.com) speaks to Boston’s “culture-forward” populace, with a contemporary design and distinctly edgier editorial voice. The site includes original content and also curates headlines and summaries from Boston.com and from around the web.
RadioBDC is an integral part of BDCwire, with co-branded content, interactive features and live events around shared interests. The launch of BDCwire kicked off with RadioBDC Live on the Square, held October 13 in Somerville’s Union Square.
BDCwire is a one-stop destination for what to do around Boston, with a database of events comprised of editor’s picks, social networks and user submissions. Unlike other event calendars, BDCwire’s goes beyond the mainstream and highlights Boston’s vibrant underground. Driven by user input and a sense of community, BDCwire events can originate from Facebook and be shared on the BDCwire calendar, as well as other social networks. Readers can browse events by the week, day or month.
"We're psyched about the launch of BDCwire," said Editor-in-Chief Glenn Yoder. "The site will give college-aged and post-college Bostonians content that fits their day-to-day lifestyles and helps them better plan their social lives. And hopefully they share these stories with their friends on Facebook and Twitter."
BDCwire content reflects an unmistakably younger voice on culture and lifestyle, presenting it in a way that today’s younger audience demands: lists, charts, video and social media.
"The calendar and content aggregator are both part of our mission to use the best systems to deliver what young readers are missing in the Boston media landscape,” said Product Manager Alexandra Pearlman, age 26 and the co-founder and former editor-in-chief of The Next Great Generation (TNGG) blog. “Likewise, the site is responsive and was designed with a mobile-first mentality – meaning it looks best when launched from a smartphone browser, knowing that most readers use their phones as often as desktop browsers for reading. “
Glenn Yoder, a 28-year-old long-time Boston.com Lifestyle/A&E producer who rose through the ranks, and his team focus on content that speaks directly to 18-34 year olds, focusing as much on the audience and their unique perspectives as the stories it tells. BDCwire is the only destination in Boston for this demographic that aggregates music, events and information all in one place.
Yoder oversees two staff writers dedicated to BDCwire including 22-year-old Perry Eaton, co-founder of award-winning Boston music blog Allston Pudding. In addition to original content, the site aggregates from other sources using PublishThis, a platform for discovering, curating and distributing content.
BDCwire has its own URL, but stories will be promoted via the Boston.com homepage and across its sections.
Follow BDCwire on Twitter at @bdcwire or Facebook at facebook.com/bdcwire.
Launched in October of 2013, BDCwire, part of Boston.com, is a media network that focuses on news and entertainment for Boston’s culture-forward community. The network features extensive original content and commentary, the live-streaming digital radio station RadioBDC, as well as curated headlines and summaries from Boston.com and multiple sources on the web. BDCwire’s events database is like no other in Boston, the one-stop destination for what to do around the city. Follow BDCwire at http://www.bdcwire.com, on Twitter @bdcwire and on Facebook at facebook.com/bdcwire.
Boston.com, one of the most visited regional websites in the United States, is part of Boston Globe Media Partners, LLC.