The successful launch and execution of the Daily’s Cocktails’ national advertising campaign and BlogBeat program, the littlehug.com website, and the Amtrak Downeaster Reel Experience Video Challenge were all tremendous achievements for our team.
Auburn, Maine (PRWEB) October 29, 2013
Rinck Advertising, an award-winning advertising agency in Auburn, Maine, has earned more accolades for recent work in the form of several international and regional awards, including three W3 Awards, three Davey Awards and a Maine Public Relations Council Golden Arrow award.
Rinck earned a Gold and two Silver W3 Awards in the General Website and Web Video categories. The W3 Awards recognize outstanding Web Marketing, Websites, and Web Video created by talented agencies and designers worldwide. Rinck earned a Gold and a Silver W3 award for the design and execution of a new website for client, American Beverage, for Little Hug Fruit Barrels. The Little Hug Fruit Barrels website, launched in August 2013, is host to an interactive nutrition calculator, promotional information, and an informative product page, making it easy for consumers to engage with and learn about the brand, as well as to compare the sugar content of a Little Hug fruit drink to other beverages. Consumers can also connect with Little Hug through social media by clicking the icons conveniently located on the site’s main page. The website launch has proven to be very successful with consumers as site traffic increased 129% versus the previous pre-launch period and 78% year-over-year.
The Web Marketing Association also awarded Rinck with a Silver W3 Award for the development of the Amtrak Downeaster “Reel Experience Video Challenge”. In the Spring of 2013, Amtrak Downeaster riders were encouraged to create engaging videos of their experience traveling on the train with prizes awarded for the best entries. The campaign resulted in unique consumer-generated content, highlighting a variety of different travel experiences. The winning videos are available for viewing on the Reel Experience Video Challenge page on the Amtrak Downeaster website.
Rinck also received two Gold Davey Awards and a Silver Davey Award. The Davey awards are international creative awards honoring outstanding creative work from the best small agencies across the globe. The competition is for the “Davids” of creativity—small firms who prove their strength with big ideas. Rinck received a Gold Davey award for their client, American Beverage for the development of Daily’s Cocktails “Lakeside” television commercial and a Silver Davey Award for the “Lakeside” Consumer Newspaper/Magazine ad for Daily’s Cocktails. The ads featured a lakeside location and promoted summer fun with friends and Daily’s Cocktails 13 delicious Original Frozen Pouch Cocktails. Rinck also earned a Gold Davey Award for Little Hug Fruit Barrels and the launch of littlehug.com website.
Finally, Rinck received a Maine Public Relations Council Golden Arrows Gold Award in Social Media for their work on Daily’s Cocktails “Red Carpet Ready” Campaign, which included Rinck’s proprietary BlogBeat™ Digital Word-of-Mouth program and a Twitter Fan Engagement campaign, which increased the brand’s Twitter followers by 35% and included more than 14 million Timeline deliveries. The “Red Carpet Ready” campaign garnered more than four million impressions of the brand and its products from third-party endorsements. BlogBeat™is a turnkey digital word of mouth program that creates millions of digital, blog and social media impressions that are uniquely shared through engaging online dialogue.
“The successful launch and execution of the Daily’s Cocktails’ national advertising campaign and BlogBeat program, the Little Hug Fruit Barrels website, and the Amtrak Downeaster Reel Experience Video Challenge were all tremendous achievements for our team,” said Laura Davis, President of Rinck Advertising. “Receiving these awards is truly an honor for us, and we’re extremely excited for our clients.”
To learn more about Rinck Advertising or to request case studies on any of the award-winning work noted above, please visit rinckadvertising.com, email Laura Davis at laura(at)rinckadvertising(dot)com or call 207-755-9470.
About Rinck Advertising
Located at Two Great Falls Plaza in Auburn, Maine, Rinck Advertising was founded by CEO Peter Rinck and President Laura Davis in 2001. Rinck Advertising is a full-service marketing, promotion and public relations firm offering strategic planning, management and creative services in brand building, logo and identity packages, web strategy and development, and advertising and public relations campaigns.
The agency represents a range of clients from New York, Philadelphia, Boston, Maine and Canada. Clients include American Beverage Corporation, Amtrak Downeaster, BlueWater Seafood, Daily’s Cocktails, Dean Foods, The Dempsey Challenge, Garelick Farms, Gorton’s Seafood, Green Mountain Coffee Roasters, Inc., Lehigh Valley Dairy Farms, Little Hug Fruit Barrels, Maine Cancer Foundation, Maine McDonald’s Owner/Operator Association, Norway Savings Bank, Over the Moon Milk, The Patrick Dempsey Center for Cancer, Hope & Healing, and University of Southern Maine. For more information, please visit rinckadvertising.com or call 207-755-9470.
About Daily's Cocktails
Daily’s Cocktails is a leading brand of pre-mixed cocktails and mixers offering a variety of flavors and packages, including the top selling frozen pouches. Daily’s Cocktails is a brand of American Beverage Corporation. For more information about Daily’s Cocktails, please visit dailyscocktails.com.
About Little Hug Fruit Barrels
Introduced in 1974, Little Hug Fruit Barrels have been a favorite for kids and parents for almost 4 decades. The 8 oz. fruit drink, with its iconic barrel-shaped bottle and foil cap, was the first single-serve kids drink on the market. Little Hug Fruit Barrels are available as individual bottles, 6 packs and 20 and 40 count variety packs and are sold in grocery stores, convenience stores, mass merchandisers, drug stores and warehouse clubs across the U.S. Little Hug Fruit Barrels are a brand of American Beverage Corporation. For more information, please visit littlehug.com.
About the Downeaster
The Amtrak Downeaster makes five round-trips daily between Portland, ME and Boston, MA serving 8 communities in between: Old Orchard Beach (seasonal), Saco and Wells, Maine; Dover, Durham-UNH and Exeter, NH; Haverhill and Woburn, MA. In Fall 2012, the Amtrak Downeaster began making two round-trips daily between Brunswick, ME and Boston, MA, which include stops in Freeport and all other Downeaster Stations. The Downeaster has experienced record-breaking ridership for the past 7 years, and has more than doubled since 2005, exceeding 528,000 riders in FY2012. Fiscal 2013 year- to-date ridership is 9.1% greater than last year.
About the W3 Awards
The W³ Awards honors creative excellence on the Web, and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. Simply put, the W³ is the first major Web competition to be accessible to the biggest agencies, the smallest firms, and everyone in between. Small firms are as likely to win as Fortune 500 companies and international agencies.
The W3 Awards is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. Please visit iavisarts.org for a full member list and additional information.
For more information about the W³ Awards, please visit w3award.com, email The W³ Awards at info(at)w3award(dot)com or call 212-675-3555.
About The Davey Awards
The Davey Awards exclusively honor the “Davids” of creativity, the finest small firms, agencies and companies in the world. David defeated the giant Goliath with a big idea and a little rock—the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the "Creative Davids" who derive their strength from big ideas, rather than big budgets. The Davey Awards is the leading awards competition specifically for smaller firms, where firms compete with their peers to win the recognition they deserve. Please visit daveyawards.com for more information.