BARCELONA, Spain (PRWEB) October 29, 2013
elevate DIGITAL, a leading developer of street-level digital interactive technology, will introduce its new street-level interactive technology developed specifically for use by city governments at the Internet of Things World Forum, taking place Oct. 29 through Oct. 30 in Barcelona.
elevate DIGITAL’s newest interactive touchscreens combine interactive software applications and connective messaging with social and mobile integration. The displays incorporate technology from Microsoft and Cisco in addition to elevate’s proprietary software, allowing city governments to engage citizens through a new, engaging medium on the street level.
At the Internet of Things World Forum, elevate DIGITAL will showcase the technology’s city-relevant functionality, such as:
By deploying interactive displays in high-traffic areas, cities are able to generate new revenue through connective advertising opportunities on the screens. In addition, all elevate DIGITAL displays retain behavioral data, allowing for accurate measurement of campaign performance.
“Our technology is transforming traditional municipal government communication and bringing city services and other information directly to citizens on the street level,” said George Burciaga, founder and CEO of elevate DIGITAL. “We are committed to continuing the development of interactive technology and finding new ways for cities to maximize citizen interactions through this engaging, interactive medium.”
elevate DIGITAL has created a division focused on servicing municipal government by providing new sources of revenue, advanced services and predictive analytics. The company’s current network of displays, deployed in Chicago, has seen success with city-centric applications, which generate thousands of active clicks, passive impressions and consumer profiles every month. The average display sees consumers interacting with its content for more than four hours each day.
elevate DIGITAL recently announced a $1.5 million tranche of Series A funding and plans to continue its expansion across the United States with deployments in the top 30 markets by the end of 2014.
For more information, visit http://www.elevateDIGITAL.com.
About elevate DIGITAL
elevate DIGITAL interactive displays enable advertisers to reach consumers through a leading edge, highly engaging interactive medium and provide consumers with free access to a broad range of information and services. elevate DIGITAL display units are designed for placement in both indoor and outdoor high-foot-traffic locations and are available in multiple sizes designed to meet the particular needs of each location. For more information, visit http://www.elevateDIGITAL.com.