Philadelphia, PA (PRWEB) October 30, 2013
The PreK-12 Learning Group of the Association of American Publishers opened registration for its annual CEO Roundtable which welcomes senior-level executives from across the industry. The day-long event is scheduled for December 9, 2013 and will take place at Scholastic Inc. in New York, NY.
This year’s Roundtable, titled Converging Worlds: Blending Culture and Strategy in the PreK-12 Market, will explore the rapidly changing dynamics of the education marketplace and outline the most effective approaches for meeting the needs of students, educators, and school districts. Sessions will address the challenges of blending different cultures, the pros and cons of various business models, and effective product development strategies. Leading experts will offer insights into how companies can best respond to demands for resources spanning multiple formats, including print, digital, and blended materials.
Peter Cohen, President of the McGraw-Hill School Education Group will give the keynote presentation. Prior to his current position, Mr. Cohen was chief executive of Pearson Education’s School Division where he was instrumental in guiding Pearson’s shift from print to digital resources, the expansion of school services, and the acquisition and development of direct instructional services through Connections Academy. Other speakers for the event include Margery Mayer from Scholastic Inc., Michael Johnson from Full Potential Associates, and Corrine Burton from Teacher Created Materials. Registration is available at http://www.AEPweb.org.
About the CEO Roundtable
A high caliber learning and networking event for senior-level executives in the educational resource industry, the CEO Roundtable spotlights the burning issues impacting business strategy and success. Providing attendees with time for in-depth conversations as well as networking opportunities, the Roundtable is the must-attend event for disseminating and discussing industry intelligence in the PreK-12 market.
About the AAP PreK-12 Learning Group
A division within the Association of American Publishers, the PreK-12 Learning Group serves its diverse membership by providing valuable resources and industry intelligence; fostering a fair, competitive and robust market; and encouraging the development of professional, quality content for teaching and learning. The Learning Group engages state, local, and federal policy leaders on such issues as funding, curriculum, testing, and literacy, and also organizes events, awards, and programs to support professionals at all levels. In 2013, the School Division of the AAP merged with the Association of Educational Publishers (AEP) to form the PreK-12 Learning Group, which combines AAP's proven strengths in advocacy and legal affairs with AEP's successful programs for the benefit of its members. Read more at http://www.AEPweb.org.