Qstream CEO Joins Sales Enablement Council of Leading Research Firm

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Industry Executives Contribute to Framework of Next-Generation Selling System Aligned with New Buyer Realities

We’re delighted to join this team of industry leaders, working together to help organizations transform sales processes into a more effective, cohesive discipline that drives revenue and growth more cost efficiently.

Qstream, which provides mobile sales enablement and analytics for driving high-performance teams, announced that its CEO, Duncan Lennox, has joined the Forrester Sales Enablement Standards Council, a group of senior executives from leading sales enablement companies working with Forrester analysts to shape standard definitions for B2B revenue-enhancement solutions.

Launched in March 2013, The Forrester Sales Enablement Standards Council is a peer group of business leaders among Forrester’s client base that collaborate in establishing a common framework for the fast-growth sales enablement market. The community of vendors – working with Forrester analysts – aims to define and promote a common language and set of standards within Forrester’s market maturity model, and promote these to their respective clients.

As major tectonic forces transform how B2B companies sell and market their products and services – such as the emergence of a “do more with less” economy and the increased empowerment of buyers – the B2B selling system is not adapting quickly enough to accommodate changing business conditions. Forrester Sales Enablement Standards Council members seek to rewire the selling profession to align more effectively with today’s corporate objectives, and deliver the insight that customers need for purchase decisions that translate into increased revenue performance.

“Most companies still enable their sales forces with silo’d solutions that focus on how reps promote the company’s products and services, instead of how they solve customer problems,” said Duncan Lennox, CEO of Qstream. “For sales teams to overcome the challenges of the new economy, that approach must change. We’re delighted to join this team of industry leaders, working together to help organizations transform sales processes into a more effective, cohesive discipline that drives revenue and growth more cost efficiently.”

About Qstream
Developed at Harvard, Qstream is clinically proven to keep sales reps sharp, increase knowledge retention by up to 170%, and help executives proactively measure and manage the strengths of their teams. Using any mobile device, busy reps respond to scenario-based challenges in just three minutes a day. Game mechanics such as scoring and leaderboards ensure user engagement, and a sophisticated analytics engine captures dozens of critical data points and instantly transforms them into actionable insights, such as identifying opportunities for tailored coaching.

To date, Qstream has delivered more than 180 million challenges in nine languages to sales reps and others for product launch support, competitive threat management and response, and strategic business initiatives. With tens of thousands of registered users, Qstream’s customers include some of the world’s top brands in life sciences, technology and financial services including Genentech, Boehringer Ingelheim, Intuitive Surgical, Oracle, SunGard, Rackspace and SunTrust.

The company is based in Burlington, MA with development offices in Oregon and Dublin, Ireland. To learn more, visit Qstream.com, follow us @Qstream or facebook.com/Qstream.

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Lisa Clark, VP Marketing
Qstream
(781) 214-4528
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