Newark’s Panasonic Project Wins International CoreNet Economic Development Leadership Award

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World’s premier corporate real estate association salutes project team for best-in-class practices to spur investment, employment in downtown Newark.

Last month, Panasonic celebrated the grand opening of its 340,000-square-foot Class A tower, Newark’s first new office building in more than 20 years.

CoreNet Global has recognized the project team that brought Panasonic’s U.S. headquarters to a new building in Newark with a 2013 Economic Development Leadership Award for spurring economic development, investment and employment in the Brick City. The award was presented last week at CoreNet's Global North American Summit.

Brick City Development Corporation (BCDC), the primary economic and business development company for Newark; the New Jersey Economic Development Authority; SJP Properties; Matrix Development Group; economic development incentives advisory firm Biggins Lacy Shapiro; and Newmark Grubb Knight Frank worked together to bring the $150 million Panasonic Corporation of North America headquarters to Newark. Last month, Panasonic celebrated the grand opening of the state-of-the-art, 340,000-square-foot Class A tower at Two Riverfront Plaza, Newark’s first new office building in more than 20 years.

Panasonic occupies 10 floors of the 12-story building, designed by architecture firm Gensler to achieve Leadership in Energy and Environmental Design (LEED) gold certification for new construction and LEED platinum certification for interiors. The building is located one block from Newark Penn Station, within one of the region’s largest transit hubs. The project is bringing 1,000 new employees into Newark’s downtown, and provides the catalyst for development of new retail, hospitality and other amenities in the city’s central business district.

Panasonic signed a 15-year lease at Two Riverfront Plaza, developed jointly by SJP Properties and Matrix Development Group. Newmark Grubb Knight Frank represented Panasonic in the lease transaction. The project was financed through a public sector financing strategy developed by Biggins Lacy Shapiro. The project received $102 million in incentives through the New Jersey Economic Development Authority (EDA) under its Urban Transit Hub Tax Credit program, and a $10 million Redevelopment Area Bond issue through the city.

CoreNet Global presents the awards each year to industry leaders who demonstrate best-in-class practices in advancing corporate real estate thought leadership and creativity. The project was selected out of more than 60 entries nationwide.

About CoreNet Global
CoreNet Global is the world’s premier association for corporate real estate (CRE) and workplace professionals, service providers and economic developers with more than 7,800 members worldwide. For more information, visit

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April Nichols
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