SmartZip Announces Real Estate Product Advisory Council

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Six real estate industry leaders provide expertise and perspective to leading real estate predictive marketing platform.

SmartZip’s awareness and focus in working with real estate professionals will be a win-win for SmartZip and the industry alike.

SmartZip Analytics, Inc., the leader in analytics-driven targeted marketing for the real estate industry, today announced its six-member real estate Product Advisory Council (PAC), made up of established industry leaders who will provide insights on product features and services geared towards helping real estate agents attract and acquire home seller listings. Using patent-pending home intelligence, predictive analytics and automated marketing, SmartZip’s SmartTargeting platform offers an integrated solution that can accurately identify most likely home sellers, and help reach them through precisely targeted and automated online and offline marketing campaigns.

SmartZip’s new PAC is comprised of a well-respected group of real estate brokers and industry leaders that bring varied experiences from real estate markets across the country. They will be crucial in helping shape future product direction as SmartZip continues to enhance its SmartTargeting platform, such as the recently announced mobile app for agents, and new marketing offers to capture home seller leads.

The real estate Product Advisory Council includes:

  • Ron Armstrong, Realtor, Keller Williams Professional Realty
  • Greg Colley, Owner & Founder, The Colley Team at Re/Max
  • Tom Corte, Co-Founder & President, Corte Wright Properties at ERA Matilla Realty
  • Lester Cox, President & Associate Broker, The Cox Team at Pacific Arizona Realty
  • Dan Keller, Principal, The Keller Home Selling Team at Keller Williams Realty
  • Jerry Logan, Owner & Founder, Jerry Logan Real Estate at Coldwell Banker

"We are committed to providing the real estate industry with the most effective marketing solutions to help accelerate their business," explained Rajeev Kalavar, vice president of products at SmartZip. "These seasoned real estate leaders on our advisory council will provide invaluable guidance on how to strengthen our offerings for even higher impact."

The conversation around big data and predictive analytics is becoming increasingly prevalent, while information-hungry professionals are looking for targeted solutions to improve their marketing effectiveness. "Data and analytics are the future of precision real estate marketing," said advisory council member Greg Colley. "Using predictive business analytics to market to our top 20% has been enormously efficient for us."

"SmartZip’s groundbreaking technology, data and analytics help brokers and agents easily connect with the right home seller prospects, online, offline and on social media," said advisory council member Ron Armstrong. "SmartZip’s awareness and focus in working with real estate professionals will be a win-win for SmartZip and the industry alike."

Real estate agents and brokers interested in learning more about SmartZip and its SmartTargeting marketing platform can visit http://www.smartzip.com or call 888.402.7960.

SmartZip Analytics, Inc.

SmartZip Analytics is a national leader in predictive marketing solutions for real estate and related industries. Using patent-pending home intelligence, predictive analytics and automated marketing campaigns, SmartZip’s SmartTargeting platform offers an integrated solution that can identify top prospects accurately and help reach them through precisely targeted online and offline marketing channels. In addition, leading national real estate companies, including Realtor.com, Homes.com, Foreclosure.com, HomeSnap, RealtyStore.com and others rely on SmartZip’s best-of-breed analytics for their online businesses.

SmartZip is backed by Intel Capital, Claremont Creek Ventures and Javelin Venture Partners, and headquartered in Pleasanton, CA.

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