DLC and MobileBits Partner to Roll Out Samy To Over 100 Shopping Centers

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MobileBits Holdings Corp signs strategic agreement to distribute Samy across the United States

Partnering with Samy is another way DLC believes we can harness today's technology to drive additional traffic to our retailers and centers

DLC Management Corporation, one of the nation’s preeminent owners, operators and managers of shopping centers, and MobileBits Corp., (OTCQB: MBIT), provider of Samy™, a leading mobile marketing and engagement network, today announced their strategic agreement providing for the sales and marketing of Samy™ to over one hundred DLC-managed shopping centers across the United States.

Under the agreement, DLC Management plans to market Samy within their shopping center properties and promote the free Samy application to millions of annual shoppers. Additionally, DLC will offer its retailer tenants and top brands the online tools to easily create, manage and measure mobile campaigns with the Samy solution.

"DLC is continually looking for ways to enhance the everyday shopping experience at its centers, and seeking ways to help our retailers succeed,” said Daniel Taub, Chief Operating Officer of DLC. “Partnering with Samy/MobileBits is another way DLC believes we can harness today's technology, helping to drive additional traffic to our retailers and centers, and thus, giving our retailers the ability to build upon their successes."

Samy is an award-winning mobile marketing and engagement network that helps merchants, retailers and brands connect with consumers in their local area. The Samy solution provides businesses with a complete set of tools to create and manage mobile campaigns, deals, offers, loyalty and rewards to a subscribed mobile consumer.

“We believe Samy delivers extraordinary value to the DLC family and provides a hand-on approach to cutting through the noise and connecting with consumers,” said Walter Kostiuk, President & CEO of MobileBits. “With Samy, DLC retailers now have an answer to the challenge of engaging customers, whether on or off property, virtually anywhere, any time.”

Samy is available for free on Apple iOS and Google Android devices and will include a DLC-branded storefront for each property; providing shoppers a mobile app to easily obtain exclusive offers, coupons and more. By utilizing Samy, DLC merchant tenants have the opportunity to increase their consumer engagement and loyalty strategies while simultaneously driving more sales at their stores.

To learn more about Samy, visit http://www.samy.com.

About DLC Management Corporation
DLC Management is one of the nation’s preeminent private retail real estate companies, with expertise in acquisitions, new developments, redevelopments, leasing, and management. Headquartered in New York with regional offices in Atlanta, Baltimore, and Chicago, DLC leases a portfolio of 117 open-air shopping centers, totaling over 16,700,000 square feet of retail space in 31 states. For additional information about DLC Management and its portfolio, please visit http://www.dlcmgmt.com.

About MobileBits Corporation
MobileBits (OTCQB: MBIT) provider of SAMY™, a leading mobile marketing and engagement network, making it easy for consumers to connect with their favorite local brands and receive exclusive offers, deals, coupons and loyalty rewards through mobile devices and the web. The solution provides business a complete set of tools to connect with, create and manage mobile marketing and rewards to a subscribed mobile consumer. For more information, visit http://www.mobilebits.com or http://www.samy.com.

Media Notes:
Images available upon request.
Executive interviews available upon request.

Media Information
Kara Scimeca

MobileBits Corporation
JoLynn Blatz

Forward-Looking Safe Harbor Statement:
This press release contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. By their nature, forward-looking statements and forecasts involve risks and uncertainties because they relate to events and depend on circumstances that will occur in the near future. There are a number of factors that could cause actual results and developments to differ materially from forecasted results. These risks and uncertainties include our ability to: attract end users; attract advertisers; our ability to successfully implement our current long-term growth strategy; as well as product demand, market competition, fluctuations in advertising payouts, delays in website & application development, technical issues beyond our control, reliance on the various platforms that we build applications on, and risks inherent in our operations. For a discussion of these risks and uncertainties, please see our filings with the Securities and Exchange Commission. Our public filings with the SEC are available from commercial document retrieval services and at the website maintained by the SEC at http://www.sec.gov.

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