With the government shutdown affecting everything from manufacturer supply coming through customs to consumer confidence at the checkout counter, shoppers have started to adjust their browsing behaviors in preparation for the holidays.
Nashville, TN (PRWEB) October 29, 2013
Dataium, the largest aggregator of in-market automotive shopper behavior, today released its monthly Automotive Shopper Intensity (ASI™) report. In September, the ASI Index decreased by 9.87% from the previous month.
Dataium predicts the US Retail SAAR in October 2013 to be 12.9 million units. The company also predicts the US Retail SAAR in November to be 12.4 million units, a 3.9% decrease from October.
Automotive shopping intensity declined across all segments for the second consecutive month. Shopping intensity for the sedan segment fell 30%, the truck segment decreased 27%, and the compact and SUV segments declined 18% and 7% respectively.
Strategic shifts in auto production and marketing impacted shopping intensity this month. Volvo’s retirement of its C70 and C30 models drove shopping intensity towards the C70 and the similar, more luxurious S80 models online, as shoppers researched ways to find remaining inventory. BMW is similarly retiring their M3 model line as they focus their efforts on the i3, and the brand experienced an increase in shopping intensity towards the 3 series, 5 series and 7 series. Volkswagen announced their Tiguan SUV had its best year-to-date sales month in September, and the VW Jetta experienced an increase in shopping intensity for the month as well, indicating that record VW sales should continue into next month.
The Honda CRV’s lasting popularity with shoppers helped it attract a fair share of shopping intensity, despite the release of the competing redesigned 2014 Ford Escape. The Dodge Ram 1500 also experienced an increase in shopping intensity, with the upcoming arrival of fuel-efficient EcoDiesel models at dealerships driving online demand for the popular pickup.
“With the government shutdown affecting everything from manufacturer supply coming through customs to consumer confidence at the checkout counter, shoppers have started to adjust their browsing behaviors in preparation for the holidays,” commented Jason Ezell, President of Dataium. “Auto manufacturers are reacting to a cooling market by ramping up their marketing efforts. Manufacturers are focusing their promotions on cutting-edge technology and attractive new features in order to overcome declining shopping intensity.”
Dataium provides data and research on auto shopper/buyer behavior nationally, and by specific makes, models, vehicle segments, and markets. The index has proven to be very accurate in predicting future trends, consumer intent and desire, and promotional media impact on consumer behavior. The national ASI report is available for download at http://www.dataium.com/library. Dataium reports and dashboards are available on a subscription basis or may be customized to access real-time in-market behavior, sales forecasting, advertising effectiveness, inventory alignment, digital marketing performance, and website design proficiency.
To request complete access to Dataium's ASI predictive modeling tool on future consumer demand by make, model, trim level, segment, region, and market, contact Dataium at http://www.dataium.com/contact.
About Dataium, LLC
Dataium is the largest aggregator of online in-market automotive shopping activity. With its Cloud Intelligence® platform, the company collects, analyzes, and indexes billions of online automotive shopping events from over 20 million active auto shoppers monthly. The company supports cutting-edge data collection, analysis, proprietary research and reporting technology, and is also known for its ASI™ index. For more information, visit http://www.dataium.com, or call 877-896-DATA (3282).