Heirlume.co Takes the Guess Work out of Gift Buying This Holiday Season

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Heirlume.co partners with unique jewelry designers and integrates social shopping tools to help buyers find perfect gift.

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When a customer I spoke with described the site as a “marriage saver,” I knew we were on to something.

Heirlume.co today announced the availability of the first fine jewelry website that uses technology to help users, particularly men, find the perfect gift. Launching just in time to help shoppers through the holiday season, Heirlume.co uses an algorithm-based gifting engine, in the form of a quick survey, to generate unique jewelry recommendations rooted in lifestyle preferences.

Heirlume.co was created as a solution to the ‘gifting dilemma’ by two sisters and experienced entrepreneurs, Elaine Russell and Vanessa Stofenmacher, after watching their husbands struggle each year when looking to buy a gift.

“And it is not just our husbands, eighty-percent of fine jewelry purchased is by men for their significant other, but the same percentage can’t be applied for the satisfaction of those purchases,” said Elaine Russell, Heirlume.co co-founder and CEO. “When a customer I spoke with described the site as a “marriage saver,” I knew we were on to something.”

Asked and Answered
Heirlume.co uses technology and collaborates with jewelry designers from across the country to take the guesswork out of gift buying. The customer process is simple, once on the site a shopper can answer eight lifestyle based visual questions about their loved one. The algorithm will select nine jewelry recommendations pulled from the site’s unique handpicked collection. The gift-buyer can then share these recommendations with a social engagement tool that allows the purchaser to poll friends or relatives and calculate their votes on which piece would be the best fit. Heirlume.co sends the chosen item ready to be gifted – helping make every man the hero.

“I used Heirlume.co to buy an anniversary gift for my wife recently, and she loved the necklace that the site recommended," said Heirlume.co user John Adolph from Dallas. "I haven't always been the best in picking out the right piece of jewelry – so this was a welcome change for us both. Heirlume.co is easy-to-use and is definitely the best way to find the right gift. My wife couldn't be more thrilled."

Designer Marketplace
Working with independent jewelry designers allows Heirlume.co to create a distinctive selection of jewelry with emphasis on value and quality that you don’t get with the big box retailers. By taking care of national distribution Heirlume.co encourages designers to focus on what they do best: creating beautiful jewelry. The current roster of designers that continues to grow is Dana Rebecca Designs, Roger Benatar, One Jewelry, La Costa, SBG Designs, Elizabeth Sayles, Golden Thread, Pratiksha, Sofia Kaman for Kamofie and Adornia. With a focus on fine jewelry, Heirlume.co’s collection is mainly comprised of pieces made with real gold, semi-precious and precious gemstones (price range spans from $150 up to around $5,000).

Buying Guide
More than a straightforward fine jewelry e-retailer, the site works to educate gift buyers with a frequent stream of content including expert advice and tools. A section called, “The Knowledge” has posts about the difference between fine and costume jewelry and guides to differentiate types of gold. This holiday season, the “Gift Guide” section is featuring expert tips on finding gifts tailored to an individual, such as:

  •     For the woman who has it all, rose gold can make a good alternative to the more common gold colors - white and yellow. It’s distinct, feminine and designers across the country are using it to offer more variety and color in their jewelry.
  •     Personalized jewelry is evolving and makes for a more sentimental gift. The single letter initial necklace is the most popular personalized category this year and is commonly combined with additional necklaces to create an easy layered look.
  •     Textured gold jewelry can turn a seemingly classic design into a more whimsical piece. The handmade character is a good fit for the free-spirit who is looking to stand out in a crowd. Check out designer Sofia Kaman for Kamofie who offers great textured options.

About Heirlume.co:
Heirlume.co uses an algorithm-based gifting engine to generate unique jewelry recommendations rooted in a woman’s lifestyle preferences. Shoppers take a quick survey and the site delivers a curated collection of nine jewelry recommendations pulled from the site’s handpicked collection. By partnering with independent jewelry designers, Heirlume.co offers unique pieces that are tailored to match the woman they are shopping for. It also integrates social shopping so men share the options with her friends and family, and get their input before making the purchase. Heirlume.co sends the item ready to be gifted – helping make every gift giver the hero.

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Superior Public Relations
+1 (312) 952-1528
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Elaine Russell
(214) 929-4898
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