Death Cups Poised to Top the Single Serve Coffee / K-cup Market
Round Lake, New York (PRWEB) October 29, 2013 -- Death Wish Coffee company has recently released the world’s strongest single-serve coffee capsules, Death Cups, to compete in the highly competitive single-serve coffee (K-cup) market against the likes of Starbucks, Dunkin Donuts, and Green Mountain Coffee. Improving on the traditional K-cup design, Death Wish Coffee’s revolutionary single-serve cup fits in all Keurig brewers, are 100% recyclable, hold 10% more coffee than typical K-cups, brew 23% darker than most, and contain the world’s strongest coffee. Death Cups are only available online at Amazon.com and Deathwishcoffee.com, retail price $15.
Over the past fifteen years, there has been a meteoric rise in the single serve coffee industry, with Keurig (Green Mountain Coffee) leading the charge by a wide margin. With an estimated 16 million households owning single-serve coffee brewers and the recently expired K-cup patent opening the doors, there has been an avalanche of newcomers to this booming market in the last 10 months.
Who is jumping to the front of the highly competitive single-serve coffee market?
Conventional wisdom would say a Goliath like Starbucks or Dunkin Donuts should dominate this category, but Death Wish Coffee Company is quickly eating up more than their share of this growing market.
In March 2013, Death Wish Coffee was ranked in the top 20 of all grocery products selling on Amazon and was the #1 whole bean coffee on the site. The only items ahead of Death Wish Coffee at the time were K-cups produced by Green Mountain. Now that Death Wish Coffee has created their very own single-serve product, Death Cups, it is only a matter of time before they lead the largest online store in world’s grocery category.
Death Wish Coffee Company started in a small coffee shop in Saratoga Springs, New York. As a business owner, Mike Brown knew the value of being awake, alert and at his best. Since November 2011, Death Wish Coffee Company has been dedicated to and borderline obsessed with providing the strongest coffee available. Now comes the next step in their evolution. Death Cups, the world’s strongest single-serve capsules are catching the attention of consumers and media alike. These ultra-convenient single-serve capsules are filled with dark roast, fair trade, organically grown Death Wish Coffee.
Unlike their competitors’ products, which result in tons of waste every day, Death Cups are 100% recyclable. Solving the dilemma for many who have held out on using single-serve brewers because of the environmental conflict. Death Cups fit the grab and go lifestyle of so many hard working individuals and provides the strong cup of coffee they need to start the day. One of their customers recently wrote in saying:
"I was not really expecting a good tasting coffee, I was just curious about the caffeine content and thought, what the heck. Let's give it a shot. I was blown away at how awesome this coffee tastes! Seriously...this is way better than anything I've had from coffee shops, specialty stores, mail-order deliveries....the grocery store. I'm not a coffee snob...but this is some fantastic coffee!"
Death Wish Coffee Company has teamed up with director, writer, and online video mogul, Brandon Dermer, to announce the official release of the highly anticipated Death Cups. Set for release on Tuesday, October 29th 2013 the first 2 of 3 videos will showcase the explosive power of Death Wish Coffee. Each video contains a promo code that can be used for a 10% off discount on your purchase at http://deathwishcoffee.com. You can find these videos on Death Wish Coffee Company’s YouTube channel http://www.youtube.com/deathwishcoffeeco.
Michael Brown, Death Wish Coffee Company, http://deathwishcoffee.com, +1 (518) 400-1050, [email protected]
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