Singapore Luxury Brand Fragrance Du Bois to Launch Oud Noir Intense

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Singapore’s first luxury perfume company Fragrance Du Bois will launch Oud Noir Intense, a fragrance that celebrates the dark intrigue of the Formula One Grand Prix night race at the iconic Amber Lounge and the Podium Lounge this year.

Oud Noir Intense

Most luxury brands out there tend to hail from the West so we’re ecstatic to pioneer the wave of luxury brands that will come from the East, merging the finest Asian ingredients with the artisan talents of the finest French perfumers.--Jonnie Swarbrick

This new scent is part of the Shades Du Bois range, which is a custom blended fragrance based on a fragrance profiling done with colours and moods. Jacinta Rowe, Director of Marketing and Communications for Fragrance Du Bois explains, “It is our darkest fragrance to date, it emanates danger and intrigue, leaving you yearning for more. It is for life in the fast lane, and it is the only accessory you need to wear after dark.”

The exclusive fragrance is the combination of spiciness with a hint of floral and complex woody, musky notes. It scintillates the senses with its complexity, where the Oud in the base adds further depth and strength to the perfume.

Set up in Singapore in 2012, Fragrance Du Bois has now launched fragrance blending lounges in Singapore, Bangkok, Kuala Lumpur and Hong Kong, with upcoming lounges planned for Dubai, London, Zurich and Moscow.

"We’re proud to be a Singapore brand," said Creative Director Jonnie Swarbrick. “Most luxury brands out there tend to hail from the West so we’re ecstatic to pioneer the wave of luxury brands that will come from the East, merging the finest Asian ingredients with the artisan talents of the finest French perfumers.”

Oud perfumery has taken the fragrance world by storm in recent years, with many international fragrance houses featuring at least one Oud fragrance in their collection. At Fragrance Du Bois, their entire fragrance collection features the rare oil referred to as ‘liquid gold’. Although Oud has been part and parcel of Middle Eastern culture for centuries, few realize that the tree that produces the oil is native to the South-East Asian and South Asian region. With high demand from the Middle East and a surging demand from the international fragrance market, the Aquilaria tree has become a target for illegal logging and as a result, is protected under the CITES convention.

At Fragrance Du Bois, emphasis is placed on its sustainable and certified source of Oud oil. For every 50ml of perfume sold, the company has pledged to plant at least two trees – one Aquilaria tree on sustainable plantations as well as one teak tree under the Thai Royal Family Plant Genetic Conservation Project.

With unique perfumes planned for the Abu Dhabi and Monaco Grand prix as well, the Singapore-based company has no intentions to slow down.“Oud has been described as the fragrance of the 21st century and Fragrance Du Bois is poised as a forerunner in the industry,” said French perfumer Francois Merle-Baudoin.

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Jacinta Rowe
@FragranceDuBois
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