We are in an ideal position to capitalize on businesses’ need for analytics by delivering innovative products to market that will meet this demand and drive growth and profitability for the company.
McLean, Virginia (PRWEB) October 29, 2013
Logi Analytics, the authority on embedded analytics, today announced the appointment of Christian Campagnuolo as chief marketing officer (CMO). With more than 20 years of experience in strategic marketing and brand management roles in both enterprise software and consumer markets, Campagnuolo will drive Logi Analytics’ global marketing efforts to support the company’s continued growth and demand for its business analytics solutions. Campagnuolo will report to Brett Jackson, the company’s CEO.
In early 2013, the rebranded Logi Analytics (formerly LogiXML) moved into the Challengers quadrant of the 2013 Gartner Magic Quadrant for Business Intelligence and Analytics Platforms, continued to expand its executive team with industry leaders overseeing products and business development, and added key partnerships to support big data analytics with HP Vertica, Amazon Redshift and ParStream.
“The next year will bring important changes to Logi Analytics and our product portfolio that we are prepared to aggressively market with a strong team of talented leaders,” said Jackson. “Christian’s background uniquely qualifies him to market and raise visibility for our solutions across a broad range of customers – which include anyone in any size organization who wants to solve a problem or uncover an opportunity. His track record of success in both the B2B and B2C space will help us to accelerate growth and take advantage of a much greater market opportunity for data discovery applications.”
Campagnuolo joins Logi Analytics from Blackboard, a global leader in education software, where he served as vice president of brand strategy and creative services, leading the company's strategic marketing, global branding, and creative operations. Before Blackboard, Campagnuolo built a successful ad agency where he created multi-tenant marketing campaigns for worldwide brands like EA Sports, The Orlando Magic, The New Orleans Hornets, US Pipe and British Telecom. He also spent seven years as a brand manager for the Walt Disney Company, helping to brand and market one of the world’s most popular vacation destinations.
“Logi Analytics continues to ride the wave of the new data-driven culture permeating businesses of all sizes and across all industries,” said Campagnuolo. “The timing couldn’t be more perfect. We are in an ideal position to capitalize on businesses’ need for analytics by delivering innovative products to market that will meet this demand and drive growth and profitability for the company.”
About Logi Analytics (LogiAnalytics.com)
Logi Analytics enables organizations to put real-time information to work by allowing users to create web-based BI and analytic applications that can be integrated directly within organizations’ applications, systems, and processes – all at a fraction of the cost of other solutions. Unlike traditional enterprise BI platforms that are complex, costly and lack agility, Logi Analytics’ technology allows organizations to rapidly develop, deploy, and adapt applications to serve business users evolving needs. Logi Analytics is headquartered in McLean, Virginia, with sales and support offices in the UK serving Europe. The company is a privately held, venture-backed firm with investments from LLR Partners, Updata Partners, Grotech Ventures and Summit Partners.