Digital TV Asia Pacific – New Research Available

Share Article just published a new market research report: Digital TV Asia Pacific.

Pay TV revenues in Asia Pacific will be $12 billion higher in 2018 ($43.9 billion total) than in 2012. In fact, the Digital TV Asia Pacific report estimates that pay TV revenues (subscriptions and on-demand) will grow by $2.1 billion in 2013 to $33.9 billion.

China overtook Japan to become the most lucrative pay TV market in 2012. Pay TV revenues will more than double in five countries [Indonesia (tripling), Pakistan, the Philippines, Thailand and Vietnam] between 2012 and 2018, but will fall in Hong Kong and South Korea.

The Asia Pacific region is undergoing a rapid digital TV conversion that will see penetration increase from 16% in 2008 to 44% in 2012 and on to 90% in 2018 – or up by 440 million homes between 2012 and 2018. By end-2013, digital penetration will reach 53%, or 420 million homes (up by 78 million on the end-2012 figure).

Despite the rapid conversion, digital TV will still have plenty of room for growth for some time to come. Only six of the 15 countries forecast in this report will have fully converted to digital by 2018. By then, Indonesia and the Philippines will have digital penetration of only 42% and 34% respectively. Indonesia will still have 29 million analog homes and India 31 million.

Published in April 2013, this electronically-delivered 185-page report comes in three parts:
•A 110-page PDF file providing punchy narrative and succinct analysis in the Executive Summary and a digital TV briefing for each of the 22 countries listed below.
•An excel workbook providing detailed forecasts from 2008 to 2018 for 15 of the countries listed below as well as handy comparative tables for the region (please see next page for line-by-line detail of what is included in the forecasts for each country).
•An excel workbook providing relevant background data for each country, so that the reader can drill down for detail at operator level.

Apart from extending our forecasts to 2018 and fully updated country profiles, this edition contains the following information for the first time:
•TV household forecasts (to 2018) for 26 countries;
•Six new digital TV country profiles (Bangladesh, Cambodia, Laos, Mongolia, Myanmar, Nepal)
Executive summary
Summary forecasts
Hong Kong
New Zealand
South Korea
Sri Lanka*
Note: No forecasts for countries with an asterisk

Forecasts (2008-2018) contain the following detail for each country:

TV households
Digital cable subs
Analog cable subs
Pay IPTV subscribers
Pay digital DTH subscribers
Digital free DTH households
Analog DTH Households
Analog terrestrial households
Primary FTA DTT households
Primary Pay DTT households
Digital homes
Analog homes
Pay TV subscribers
Digital cable subs/TV HH %
Analog cable subs/TV HH %
Pay IPTV subs/TV HH %
Digital free DTH/TV HH %
Analog DTH/TV HH %
Analog terrestrial/TVHH %
Primary FTA DTT/TV HH %
Primary pay DTT/TV HH %
Digital/TV HH %
Analog/TV HH %
Pay TV Subs/TV HH %
Stand-alone digital cable subs
Dual-play digital cable subs
Triple-play digital cable subs
Stand-alone pay IPTV subs
Dual-play pay IPTV subs
Triple-play pay IPTV subs
Stand-alone digital cable revs
Dual-play digital cable TV revenues
Triple-play digital cable TV revenues
Digital cable TV subs revenues
Digital cable TV on-demand revs
Digital cable TV revenues
Analog cable TV subs revs
Cable TV revenues
Stand-alone IPTV revenues
Dual-play IPTV revenues
Triple-play IPTV revenues
IPTV subscription revenues
IPTV on-demand revenues
IPTV revenues
DTH subscription revenues
DTH on-demand revenues
DTH revenues
DTT subscription revs
DTT on-demand revenues
DTT revenues
Subscription revenues
On-demand revenues
Total revenues
Average Revenue Per User (US$)
Stand-alone digital cable subs
Dual-play digital cable TV subs
Triple-play digital cable TV subs
Average digital cable (subs & VOD)
Analog cable TV subs
Stand-alone IPARPU TV subs
Dual-play IPTV subs
Triple-play IPTV subs
Average IPTV (subs and VOD)
Pay DTH (subs)
Pay DTH (subs and PPV)
Pay DTT (subs)
Pay DTT (subs and PPV)
Average monthly ARPU

Read the full report:

Digital TV Asia Pacific

For more information:
Sarah Smith
Research Advisor at
Tel: +44 208 816 85 48

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Sarah Smith
Research Advisor at
+44 208 816 85 48
Email >
Visit website