For today's homebuyer, a builder's website has to create a good first impression of the builder every time the buyer visits the website.
Atlanta, Georgia (PRWEB) October 29, 2013
mRELEVANCE, LLC announces the next generation of the Highland Homes website, http://www.highlandhomes.org. Featuring cutting edge responsive design and sleek new mega-menus, prospective homebuyers can easily find what they are looking for on their desktop computer, or the go from their smartphone and tablet.
"For today's homebuyer, a builder's website has to create a good first impression of the builder every time the buyer visits the website. Highland Homes' new website has cool functionality, combined with killer responsive design for a great user experience throughout the entire home buying experience," said Mitch Levinson, managing partner of mRELEVANCE.
Visitors are greeted by a rotating slider of images that showcase interiors and exteriors of Highland’s homes on the homepage, where they will also find information on the latest special offers, the most recent blog posts, a contact form and links to all of the builders social media profiles.
Utilizing Google Map technology, buyers can quickly see homes in all of the builder's markets or zoom to the community level to view more details. The zoom level controls the number of communities displayed below the map, so the home buyer will only see those communities within their area of interest. Plus, the addition of the "Find Your Home" mega menu allows site visitors to quickly search for communities by a particular location or by floor plan to see ready to own homes and current promotions. Once a region is selected, more information on the communities in that area and enlargeable thumbnail galleries are displayed.
A second mega-menu was added to the "Build with Us" section, where homebuyers can learn about the construction process, the personal selection studio, the builder warranty, preferred lenders, FAQ and read homeowner testimonials. The use of these dynamic mega-menus is better than typical standard drop down menus because site visitors can quickly see all of the link options available with a short preview of the content.
Highland Homes has been building new homes in Florida for more than 10 years. With homes affordably priced from the low-$100,000s and more than 30 stylish home designs to choose from, buyers are sure to find the perfect home in one of Highland Homes many communities located throughout central Florida and Tampa Bay.
About Marketing RELEVANCE: mRELEVANCE, LLC creates relevant marketing and communications that reach audiences with focused and strategic messages. Through technology and creative content, messages are delivered to target markets to encourage customer action and interaction.
With offices in Atlanta and Chicago, mRELEVANCE can connect your company with buyers and build relevant relationships nationwide. For more information, visit http://www.MarketingRELEVANCE.com, Like us on Facebook at http://www.Facebook.com/mRELEVANCE, Follow us on Twitter at @mRELEVANCE or call 770-383-3360 or 847-259-7312.
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