Naperville, IL (PRWEB) October 31, 2013
A webcast from the Construction Marketing Association (CMA) will share results of a national survey regarding 2014 marketing plans and priorities, including budgets and the most effective marketing tactics. In addition, a case study of a complete construction brand makeover case study will be presented by CMA Chairman Neil Brown. The free webcast for members and non-members is scheduled for Thursday, January 16, 2014, at 1 p.m. CDT.
“The marketing mix for both construction and building product brands is evolving from traditional to digital," states Neil M. Brown. "Our national survey will identify this evolution, and a building products brand make-over demonstrates how both traditional and modern marketing techniques can be implemented for measurable results."
To register for the free 2014 Construction Marketing Outlook Webcast, link to: http://www.constructionmarketingassociation.org/CMI_Events.cfm.
To take the 2014 Marketing Outlook survey, link to: https://www.surveymonkey.com/s/construction-marketing-outlook-2014.
The Construction Marketing Association (CMA) provides professional development and training, resources and information, networking and recognition to marketers in the construction industry. CMA sponsors the annual Construction Marketing STAR Awards, and the Certified Construction Marketing Professional (CCMP) program. Full information on the association is available on the website at http://www.ConstructionMarketingAssociation.org. The site links to the award-winning Construction Marketing Blog with marketing news, resources and related content, and the association's Twitter, Facebook, Google+, YouTube and LinkedIn pages. Questions? Contact Neil Brown at 630-868-5061.
ABOUT Neil M. Brown
Neil Brown is Chairman of the Construction Marketing Association. He has been CEO of numerous marketing consulting and creative agencies for the past 15 years, managing some of the biggest brands in the construction sector including Emerson Electric, USG and Bosch Tools. Prior to the agency-side, Brown was a brand manager at electrical products marketing powerhouse IDEAL Industries, and later CMO of an architectural metals manufacturer. Neil is a frequent speaker, author and contributor to BtoB magazine, Advertising Age, Marketing Week and the Construction Marketing Blog. He holds a BS–Marketing from Southern Illinois University, and an MBA from Northern Illinois University. In 2012, he published the book, Tools of the Trade: Modern Marketing for Construction Brands.