Miami Beach, FL (PRWEB) October 30, 2013
Qlixi Marketing Group, a demographic-focused marketing agency helping brands connect with LGBT consumers, has been named the exclusive marketing partner for the National Gay and Lesbian Task Force’s 2014 Winter Party Festival. The annual Winter Party Festival, taking place March 5 through 10, 2014 in Miami Beach, Florida, is one of the world’s biggest and most beloved LGBT fundraisers, drawing more than 10,000 visitors to South Florida for the six-day event. What started in 1994 as a small gathering on Miami Beach has transformed into an international event raising, with its sister event the Miami Recognition Dinner, more than $2.85 million for local LGBT non-profit organizations since its inception.
As in years past, the 2014 Winter Party Festival will provide a unique opportunity for brands and corporations to market their products and services to LGBT attendees through festival sponsorships. However, new for 2014 will be the opportunity for brands to reach the 10,000+ LGBT visitors, as well as South Florida tourists and residents, through innovative experiential events and new advertising opportunities targeting the 10,000+ festivalgoers outside of Winter Party Festival sanctioned events.
“Creating unique opportunities for brands to engage with more than 10,000 LGBT visitors through exciting new events including product experience events, pop-up retail, VIP lounge events, unique retail promotions and innovative advertising will drive an enhanced experience for our Winter Party Festival guests while providing companies great brand exposure,” said Michael Bath, Events Director with the National Gay and Lesbian Task Force. “In years past, we’ve been limited to selling sponsorships directly affiliated with the Winter Party Festival events; however, our new partnership with Qlixi Marketing Group really expands marketing placement options for companies outside of WPF events, which will greatly increase the nearly 200 million media impressions Winter Party Festival already produces every year.”
Companies interested in marketing opportunities affiliated with 2014 Winter Party Festival should contact Qlixi Marketing Group at contactus(at)qlixi(dot)com or (305) 507-7519.
About National Gay and Lesbian Task Force Foundation
The National Gay and Lesbian Task Force builds the power of the lesbian, gay, bisexual and transgender community from the ground up. The Task Force is the country’s premier social justice organization fighting to improve the lives of LGBT people, and working to create positive, lasting change and opportunity for all. For more information, visit http://www.thetaskforce.org.
About Qlixi Marketing Group, LLC
Qlixi Marketing Group, LLC (http://www.qlixi.com) is a demographic-focused marketing agency helping Fortune 500, as well as emerging brands, connect with LGBT consumers. Qlixi Marketing Group specializes in advertising, media planning, social media/reputation management, experiential & event marketing and digital/mobile marketing.