The New Makes Shopping Personal with Build-Your-Own Bags & Baby Gifts

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Relaunched in September 2013, is leading a style revolution with build-your-own bags, baby gifts & home goods handcrafted on demand in the USA.

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We’re in the middle of the customization revolution. It’s a natural progression to move toward allowing people to build a bag or a baby blanket how they want it -- not just giving them a limited selection.

You’ve heard the style adage “it’s all in the details.” But at, a new custom bag, baby and home goods retailer based in Atlanta, details are more than a focus -- they’ve become an obsession.

Launched in September 2013, the new Veeshee website offers shoppers the ability to customize products with luxe fabrics and monogramming choices, building weekender bags, totes, tablet sleeves, baby blankets and more. After a design is created, it’s sent to Veeshee’s Athens, GA production team, where talented seamstresses handcraft each custom item on demand.

It’s a more expensive way to do it, says founder Brittany Martin -- but it’s also a better way.

“People can go through the lookbook images, see something they like and make it their own,” says Martin. “At Veeshee, the ultimate goal is for a customer to have an awesome experience at every point of contact -- from the online design studio to the fast turnaround and handcrafted, custom details.”

In 2011, Veeshee began as a simple monogramming website, with products sourced from third-party suppliers and embroidered in-house. But Martin began dreaming of creating bags that were truly personalized -- built from start to finish according to each customer’s specifications.

“2011 was frustrating,” she says. “We had products not meeting deadlines. A lot of vendors over-promising and under-delivering. We had to get more hands-on. We said ‘if we can’t get them right from someone else, why don’t we do it ourselves?’ That’s when we hired our first in-house seamstress.”

In September 2013, relaunched with a new mission: Bespoke products handcrafted on demand from luxury fabrics. This spirit of quality and individuality goes hand-in-hand with the company’s American-made aesthetic.

“We’re in the middle of the customization revolution,” Martin says. “It’s a natural progression to move toward allowing people to build a bag or a baby blanket how they want it -- not just giving them a limited selection.”

Veeshee launched its first exclusive collection in September, alongside the new website. The Rustic Fall Collection features mix-and-match fabric options, including leather, linen and ikat patterns in earthy autumnal hues.

With the new winter collection launching in early December 2013, Veeshee fans can look forward to even more fabric choices and customization options. The retailer is also set to expand its product catalog in 2014, with plans to add a men’s duffle bag as well as additional home goods.

Founded in 2011, is a unique online shopping experience, heightened by the thrill of discovery and the luxury of complete customization. The online retailer offers build-your-own-bags for men and women, as well as custom baby blankets and bibs, home goods and more. Each product is handcrafted on demand in Athens, GA, where skilled seamstresses create bespoke products according to each customer’s unique specifications. With corporate offices in Atlanta and operations in Athens, GA, Veeshee is committed to providing American-made products while offering a highly personal shopping experience. For more information, visit

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