Chandler & Lyda Insurance Announces New Virtual Insurance Office, Innovative Digital Marketing Strategy

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Alabama-based insurance agency unveils its new strategic branding strategy, preparing the agency to offer dynamic services for local insurance clients.

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Chandler & Lyda Insurance is excited to continue offering top-notch service with the introduction of this strategic new digital marketing approach and Virtual Insurance Office.

With clients throughout the state of Alabama, Chandler & Lyda Insurance steadily focuses on providing top-tier insurance solutions with unprecedented service and attention to clients. Customer service continuously at the forefront of its strategy, the agency continues to move forward in building relationships with clients interested in finding the best possible personal and business insurance products for their unique needs. Because of this mindset, Chandler & Lyda Insurance is excited to announce a brand-new digital marketing campaign. For an agency built on exceptional anytime service and innovative products, this is a logical move forward that will allow the agency to bring clients exactly what they need and want. With a new website—or Virtual Insurance Office—and strategic digital marketing campaign, the agency hopes to continue to establish its brand as one that partners with and goes above and beyond in serving its clients in the Birmingham community and throughout Alabama.

The agency’s ground-breaking new approach pairs an intentional digital branding strategy with the launch of an interactive Virtual Insurance Office ("VIO"),, designed to provide clients with an enhanced online insurance shopping experience. By maintaining an innovative vision as times and technology continue changing, Chandler & Lyda Insurance anticipates this new effort will maintain long-lasting client relationships and improve the excellent customer care it is known for, as well as further enhance the shopping experience for the state-of-the-art insurance solutions it offers.

With the agency’s new VIO, the aim is to create a nearly effortless experience for insurance shoppers to start the foundation for a relationship with Chandler & Lyda Insurance, as well as to help clients find the exact types of coverage and service that meet their own needs. Whether searching for personal insurance options such as auto insurance, home insurance, or life insurance, or looking for varying types of business insurance plans, the website lets consumers meet their personal needs and find specialized service in a more hands-on way than ever before. Insurance is a part of life, not just a 9-to-5 industry, and the agency hopes this new digital approach will allow clients to receive fast and personalized attention anytime and anywhere. Additionally, the VIO ensures customers gain an even better understanding of the insurance products and various solutions that Chandler & Lyda Insurance offers. With this new campaign, the agency is more accessible to its customers than ever before.

In order to make these new marketing efforts possible, Chandler & Lyda Insurance has partnered with Astonish, a digital marketing, technology, and insurance sales training company that specializes in modernizing the ways in which the insurance industry does business with its clients. This partnership has yielded the innovative new online marketing and branding strategy that is destined to increase the value of the agency-customer relationship. The Astonish campaign is intended to help Chandler & Lyda Insurance find and keep prospective clients, while continuing to broaden the agency’s reach across the state of Alabama.

Chandler & Lyda Insurance is excited to continue offering top-notch service with the introduction of this strategic new digital marketing approach and Virtual Insurance Office. By taking this new step forward, the agency hopes to bring extra security to Alabama insurance clients who partner with its long-standing and reputable insurance brand. Customers looking to find secure, personalized, and affordable insurance solutions can reach out to the agency’s professional agents any time of day or night by filling out a quote form online, calling (205)-602-3422 or our toll-free number 877-320-2793, or stopping by the Birmingham, AL headquarters, located at 3254 Cahaba Heights Road.

About Chandler & Lyda Insurance:

With over 40 years of experience, Chandler & Lyda Insurance has been proud to provide its clients throughout Alabama with the best service possible. The independent agency, based in Birmingham, prides itself on specialized attention, 24/7 customer service, and long-lasting relationships with its clients. Offering various types of personal and business insurance products—from property, health, and life insurance to commercial auto, general liability, and group benefits—the agency recognizes the importance of providing security for its clients wherever and whenever needed. With competitive premiums offered, as well as top-notch products at the best value, Chandler & Lyda Insurance offers the service necessary to not just build better business, but to build better relationships.

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Natalie Tamasso
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