Houston Ad Agency Wins Houston's Best “Radio Commercial of the Year”

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On-Target! Marketing and Advertising wins Houston's Best PRISM award with Lakes of Bella Terra’s “What’s an Incentive?” radio spot.

A humorous, one minute radio spot, “What’s an Incentive?” developed by On-Target! Marketing and Advertising, has won the Houston’s Best PRISM award for “Radio Commercial of the Year.” The commercial, which first aired in Houston, April 8, 2013, was part of Lakes of Bella Terra’s spring builders incentive campaign.

The commercial features a funny exchange between two children sharing their take on “What’s an Incentive,” while an adult voice over explains the true builder incentives available at Lakes of Bella Terra. The spot was judged on meeting communication objectives, production techniques, creativity and impact. The annual honor, is given by the Greater Houston Builders Association (GHBA). On-Target!, a full service marketing and advertising agency, also won the PRISM award for "Website of the Year" in the Remodelers category and "Internet Marketing Campaign of the Year" for Developers.

GHBA’s Houston’s Best PRISM awards are given annually to recognize excellence within the Houston home-building industry. The general areas recognized are People, Product and Promotion. The PRISM awards, presented at a black-tie gala each fall, have been held for more than 30 years. Entries are judged by an independent panel of industry experts from across the nation. There are categories for every GHBA member—Associates, Custom Builders, Volume Builders, Remodelers and Developers.

About On-Target!
On-Target! Marketing & Advertising is a full-service marketing agency in Houston, TX. Founded in 2002, On-Target! provides a wide range of services to a diverse list of clients from start-ups to Fortune 500 companies. Services include: brand strategy, digital advertising campaigns, web programming and development, graphic design, search engine optimization, search engine marketing, email marketing, content creation, social media management, and media planning/buying.

To learn more about On-Target! Marketing & Advertising contact: Scott Steiner at ssteiner(at)ontargetagency(dot)com or (281) 444-4777.

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