Medical Scrubs Collection Debuts New Mascot - Sassy Sue

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The new mascot for Medical Scrubs Collection personifies an era of nursing scrubs that are up-to-date, and an entire branding method that is interactive and engages consumer involvement.

Sassy Sue embodies the Medical Scrubs Collection values of bringing youth and style back to medical scrubs.

Online medical scrubs retailer, Medical Scrubs Collection, has unveiled their new mascot in the form of a feisty and style-conscious nurse named Sassy Sue. With a flair for fashion and a passion for her job, Sassy Sue infuses the shopping experience with a new sense of purpose. As the company mascot, Sassy Sue embodies the Medical Scrubs Collection values of bringing youth and style back to medical scrubs, with an emphasis on consumer feedback. The launch of the new mascot furthers the company’s up-to-date branding.

The new scrubs mascot is heralding a modern era in the industry of nursing scrubs on a whole as retailers offer scrubs that are more style-savvy and fashion forward, rather than exclusively functional. With social interaction on the rise Sassy Sue is an integral part of a forward-thinking company mission of encouraging consumer feedback and acting upon it. She caters to the wave of young medical professionals embarking on new professions, while simultaneously bringing a breath of fresh air to the old-school scrubs industry. Sassy Sue also serves as the spokeswoman for the frequent promotions offered by Medical Scrubs Collection, and she works to help nurses by doling out shopping advice, in essence acting as a personal shopper.

About Medical Scrubs Collection    

As leading online providers of major medical scrub brands such as Grey’s Anatomy scrubs and Cherokee, Medical Scrubs Collection is dedicated to a company policy of outstanding customer service. Sassy Sue was conceptualized with the purpose of furthering the ultimate shopping experience, encompassing prompt processing, easy returns, and a helpful staff on hand to assist customers.

With new styles added each season, Medical Scrubs Collection maintains a selection of the latest in nursing scrubs, with an interactive consumer base. They use a variety of outlets to keep nurses up to date on the latest looks, and to interact with them by way of social media, a blog that is updated regularly, and other channels. The launch of the Sassy Sue mascot is just one more way that Medical Scrubs Collection speaks to nurses in their language. Read all about Sassy Sue at http://www.medicalscrubscollection.com/store/pc/Meet-Sassy-Sue-d20.htm. More nursing scrub information is available at http://www.medicalscrubscollection.com.

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Michelle Friedman
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