Loftware Hosts VDC Research Webinar that Examines the Future of Enterprise Labeling

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Live Webinar November 5, 2013 Taps into Analyst Perspective

Barcode Enterprise Labeling Solution Loftware Spectrum

Loftware Unleashes the New Loftware Spectrum Enterprise Labeling Solution

The hundreds of attendees on this Webinar will learn how concepts like globalization, customer responsiveness, collaboration, regulatory compliance, and operational efficiency are making labeling more strategic than ever.

Loftware, Inc., the global leader in Enterprise Labeling Solutions will host a Webinar with VDC Research, the leading analyst firm covering the AutoID and Data Capture marketplace. This exclusive Webinar, airing live on November 5, 2013 at 1:00 pm EST, will feature Michael Liard, VP of AutoID & Data Collection for VDC Research who will discuss how labeling is a strategic imperative for large companies with global supply chains.

Josh Roffman, Loftware’s Vice President of Marketing and Product Management will share how leading global companies are addressing labeling challenges throughout their supply chains. He will also introduce Loftware Spectrum®, the first all-in-one solution designed to address the complex labeling requirements of large organizations via a 100% browser-based interface. In this session you will learn how Spectrum will change the face of enterprise labeling as we know it.

Loftware and VDC Research will both highlight the emerging trends in supply chain labeling and what that means for the future of large organizations. Together they will discuss important supply chain drivers and what they mean to labeling and businesses in a live 60-minute Webinar.
Tuesday, November 5, 2013 at 1:00 pm EST

In this Webinar, hear about:

  •     VDC Research and their outlook for enterprise labeling
  •     What the future holds for labeling
  •     Labeling complexities and options

This event requires registration, is open to the public and can be viewed virtually. Register here.

“We look forward to hosting this Webinar with VDC Research. It’s a great opportunity for Michael Liard, a foremost authority in barcode hardware and software analysis, to share his insight about the market dynamics and supply chain drivers that are driving the future of labeling,” stated Roffman. “The hundreds of attendees on this Webinar will learn how concepts like globalization, customer responsiveness, collaboration, regulatory compliance, and operational efficiency are making labeling more strategic than ever.”

Registration for the live Webinar will allow attendees to learn about complex enterprise labeling issues and the future outlook of those challenges followed by a Question & Answer session where attendees can interact directly with the presenters.

Curious to know what VDC Research had to say about Loftware Spectrum prior to the Webinar? Watch an exclusive interview with Michael Liard here.

About VDC Research
VDC Research provides market research and advisory services to the world's top technology executives. Using deep and rich datasets based on extensive primary research, VDC provides industry leaders with the insights they need to make strategic decisions for their business about the markets they are in and the markets they want to be in. The firm is organized into five practices—AutoID and Data Capture, M2M Embedded Software and Tools, M2M Embedded Hardware Platforms, Enterprise Mobility and Connected Devices, and Industrial Automation and Sensors—each with its own focused area of coverage.
To learn more about VDC visit us at

About Loftware
Loftware, Inc. is the global market leader in Enterprise Labeling Solutions with more than 5,000 customers in over 100 countries. Offering the industry’s most comprehensive labeling solution, Loftware’s enterprise software integrates SAP®, Oracle® and other enterprise applications to produce mission-critical barcode labels, documents, and RFID Smart tags across the supply chain. Loftware’s design, native print, and built-in business rules functionality drives topline revenue, increases customer satisfaction, and maximizes supply chain efficiency for customers. With over 25 years of industry leadership, Loftware’s enterprise labeling solutions and best practices enable leading companies to meet their customer-specific and regulatory requirements with unprecedented speed and agility.

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Natalie Spencer
Loftware, Inc.
+1 (603) 766-3630 Ext: 329
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